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Mattel Has The Power!… To Turn ‘He-Man’ Into a Live-Action Film

by on June 6, 2007

Warner Bros. and producer Joel Silver are working with Mattel to turn “He-Man and the Masters of the Universe” into a live-action film, according to a May 23rd article in Daily Variety.

The franchise has been re-imagined by the producer and the writers and pitched to Mattel as a classic good vs. evil battle, using the kind of visual effects strategy employed in 300. A warrior is touted as the last hope of a magical land called Eternia, which is being ravaged by technology and the evil Skeletor.

Justin Marks, who has found a niche reimagining branded properties such as turning the animated series Voltron into a live-action film for producer Mark Gordon, developing a screen version of the videogame Street Fighter for Hyde Park, and scripting a feature for Warners based on DC Comics’ character Green Arrow, is set to write the script, with Silver handling production. No director has been assigned yet.

The deal is contingent on Mattel formally approving an outline for the project. The toymaker, which now licenses “He-Man” for high-end merchandise sold to hardcore collectors, has been wary of going Hollywood again since the failure of the first attempt at a bigscreen adaptation, 1987’s Masters of the Universe, starring Dolph Lungren. An attempt by Fox 2000 to make another movie, this time with director John Woo, ended in futility when Mattel didn’t approve the production plans.

For Mattel, the stakes are potentially high as success could mean an entire relaunch of a toy line.

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