LEGO Signs On as "Thomas" Sponsor
LEGO Group has agreed to sponsor Thomas & Friends‘ PBS Kids’ run under a new strategic agreement with Thomas-producer HIT Entertainment, the companies announced yesterday.
Under the deal LEGO will act as presenting sponsor of the series, gaining a 15-second advertising spot at the open and close of the show. LEGO will also act as presenting sponsor of the Day Out With Thomas North American tour.
LEGO and HIT have also extended a pact letting LEGO create construction sets based on Thomas & Friends and Bob the Builder. LEGO will create new sets for Thomas this year.
[Source: HIT Entertainment]
[Read the full press release]