LEGO Acquires "Batman," Nickelodeon Licenses
Warner Bros. Consumer Products today announced that they have C21Media the LEGO Group the construction toy license for DC Comics’ Batman. The agreement includes the rights to develop and market construction toys based on the Batman brand, inspired by DC Comics’ comic books; Warner Bros. Animation’s television series, The Batman; Warner Bros. Pictures’ feature film, Batman Begins, which debuted in theaters this past summer; and any related theatrical releases or television programs that are produced during the period of this deal.
Separately, C21Media reports that LEGO has acquired exclusive ‘construction toy’ rights across Nickelodeon’s entire portfolio. The deal covers the full Nick catalogue, including Nickelodeon, Nick Jr. and Nickelodeon Movies, with the first two properties to get the Lego treatment being SpongeBob SquarePants and Avatar: The Last Airbender.