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LA Times on the Success of "Despicable Me"

by on July 20, 2010

The Los Angeles Times has examined the success of Despicable Me, which has given Universal a foothold in the animated feature market next to giants like Pixar and DreamWorks. The article pays special attention to how producer Chris Meledandri worked differently from the standard in Hollywood, keeping costs down and developing the movie’s story and characters differently from the norm in Hollywood. It also notes that animation is “one of the few bright spots” in the movie business, able to generate franchise movies with broad, international appeal that can also often command 3-D ticket price premiums.

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