Hollywood Ramping Up Production of Toon Features
Disney/Pixar and DreamWorks Animation are facing more competition from other movie studios as Fox, Sony, Universal and Warner Bros. ramp up animated production, Variety reports.
Hollywood is increasing its investment in the form even after the failure of such high profile pictures as The Ant Bully and Surf’s Up because the industry regards such films as safe hedges in tough economic times. The trade paper notes that families regard animated DVDs as a good value given the number of times kids will watch them, and that the cost of a family outing to a cinema compares favorably to such other recreations as visits to theme parks or baseball games.
Studios are also keen to invest in CG-animated movies, as such films are easier to adapt for the new digital 3-D format.