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Hai Karate Stages "Incredible" Comeback?

by on February 1, 2005

Has-been superheroes apparently use has-been grooming products, The New York Times reports (free registration required). Ex-superhero Lucius Frozone can be seen slapping on some Hai Karate aftershave in The Incredibles, the newspaper notes, in an apparent in-joke in a film that otherwise eschews product placements. The fragrance, which was introduced in the 1960’s, apparently has been discontinued. A contemporary radio ad for Hai Karate can be found here.

(Thanks to TZ News Editor Maxie Zeus)

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