Let's clarify this- Warner Bros. Animation isn't anywhere near in as much trouble as some people make it out to be, but it can improve- how about making more animated programs, courtesy of work-for-hire, rather than established properties. Sam Register can't do it all, himself- he could give Spike Brandt & Tony Cervone exec. producer titles as well as other well-known staff producers, like James Tucker. I agree- merchandising should be secondary to program production. In terms of animation studio giants, until it respects the relevance and importance of action-adventure animation on TV(just like comedic animation), especially those based on work-for-hire, instead of established properties, Disney is still going to trail Warner Bros. Even more, WB is able to utilize its TV animation resources, whereas Disney started slowly in that area. Remember, the key phrase is work-for-hire- original properties created for the studio by the freelance artists, themselves, outside of established properties. Quite frankly, in TV animation, nowadays, there needs to more of that being utilized, especially by the studios, Warner Bros. and Disney included.
Like it or not, I never apologize for being a fan of whomever they may be.