U.S and European Arm of Namco Bandai Merges into One Entity Company
Namco Bandai announced that they will be merging together (the U.S/EU arm of the company). Here's more
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"Recent success in the Japanese market has created an interesting opportunity for the Japanese powerhouse. Following suit with this trend, they've official decided to join the 3 branches (Japan, Europe, United States) in a bold attempt to better drive the business. What benefits could a maneuver like this have for the company you ask? Here are some theories:
1) Increased stability across the board
2) More localizations of Japanese games at faster intervals
3) More games in the West to chose from
4) Happy gamers more willing to spend money
5) More money = company growth
If any of those ideas put a smile on your face, then you can already see and understand the potential this merge can afford you as a consumer/gamer.
Mark Tsuji is now the CEO of western operations. He will be in charge of all dealings in the West.
“We wanted to unite our overseas organization under one leadership,” said Namco Bandai Games VP Carlson Choi.
“That way we can have one united front as a Western organization to better serve our consumer out here.
“It is a continuation of our direction, where as a company the overseas business becomes even more critical.
“Over the last year we have been beginning our transformation of the overseas business, making sure that we are not only bringing East to West content but also sub-developing and bringing content from the West that can propagate to the East.
“In Japan for the fiscal year, Namco Bandai achieved 24 per cent market share. That shows impressive leadership. And we are asking: how do we transfer that leadership position across Europe and the States?”
Namco Bandai wants the overseas aspect of the business to succeed and this is certainly one way to go about doing that.
Let's put this into context via recent events. If you recall seeing their recent statement regarding the Tales Series, you'll remember them wanting to bring more Tales of games to the West. So far, the company is staying true to their words with the launch of Tales of the Abyss 3D and Tales of Graces f in the U.S. region. On that same note, Square Enix also mentioned wanting to streamline their Final Fantasy releases worldwide which resulted in FFXIII-2 launching mere days apart from each other between EU and NA. If this trend continues, it'll be safe to say that the gaming industry is finally beginning to form the "bridge to the West" that most gamers have dreamed of for so long.
There is a new wind blowing in Japan it seems and with it brings a certain air of confidence. We'll be watching very closely to see how things unfold....
Maybe this explains why One Piece games are suddenly happening again in the US, but not why the UK gets the disc release and we don't. I don't have a PS3 so the point is moot for me, but I still hope this unification will take further effect down the road.