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What's the deal with toddlers liking SpongeBob?

Discussion in 'The Nicktoons Forum' started by mimitchi33, May 6, 2014.

  1. mimitchi33

    mimitchi33 Kyupikon!

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    Ever since the post-Atlantis Squarepantis episodes and the debut of shows like Adventure Time and channels like Disney XD, I've rarely ever heard any kid in SpongeBob's target demographic of 6-12 year olds talk about the show. When they do, it's usually something about how it's gotten worse within the past few years, but only a handful of kids I've met still like it (not counting the audience of teenagers who watched it as kids). But in those same few years, I've noticed another audience like this show-kids who are five years old and younger! Every time I see a kid in a car with a drop-down TV watch the show, they are always in that age group. In stores selling SpongeBob merchandise, I've seen toddlers always beg their parents to buy it. At the community pool once, a 3 and a half year old wanted to watch SpongeBob instead of going swimming and decided to poop in the pool, ruining everyone's day. This wasn't as common back in the early 2000's. Nickelodeon themselves has stated that the show was never intended for toddlers in the first place, and Common Sense media says that the show is "pause" for kids ages six and up. So why did this start happening?
    I only have three reasons:
    1. When this started happening in around 2007 or so, Dora ended the Nick Jr block and without warning, turned into SpongeBob.
    2. Misaimed marketing-toddler products with SpongeBob's likeness are made when the show's clearly not for them. I read a review on one product and it said "One problem I have with this product is that it's hard to find in the SpongeBob version. I only ever found an Elmo version, but my 2 and a half year old son thinks Elmo's a baby show".
    3. NickMom replacing 4 hours of Nick Jr's channel. The only show that was on when that block started was SpongeBob.
    So, in your opinion, what do you think is causing toddlers to watch SpongeBob?
     
  2. Dr.Pepper

    Dr.Pepper Well-Known Member

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    I think toddlers would watch just about anything that is brightly colored and zany. There had to have been preschoolers that watched the show in 2000.
     
  3. CoolEric158

    CoolEric158 She rocks both ways.

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    Spongebob, and most of the Nicktoons for that matter skew younger, and Spongebob is considered a brand that is considered safe and harmless for kids like Rugrats was in the 90s.
     
  4. SB20xx

    SB20xx Oooooh!
    Staff Member Moderator Reporter

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    Which is ironic when you consider that SpongeBob has quite a few nightmare fuel faces and bits of Getting Crap Past the Radar.
     
  5. mimitchi33

    mimitchi33 Kyupikon!

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    I was one of them, and I wasn't interested in the show, I was just waiting for Rugrats to come on, which is far more appropiate for toddlers, despite the adult humor like Loney Space Vixens.

    And about the innapropiate themes, I've heard of one episode, "One Coarse Meal", had a SUICIDE joke in it, yet people complain about Derpy Hooves instead.
     
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  6. Toon4Thought

    Toon4Thought Giving a slightly closer look.

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    Actually, there was two, the other being "Are You Happy Now". In it, Squidward discovers he doesn't have a happy memory and goes into a deep depression. Even though we're clearly supposed to sympathize with him throughout the episode, there are two moments where they set it up to look like he's about to commit suicide, only to have it be a fake-out. It's not as low as "One Coarse Meal", but still pretty dang low.

    Also, I wasn't allowed to watch Rugrats as a kid.
     
  7. Jinbo71

    Jinbo71 Member

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    So, you're saying that even kids 6-12 hate SpongeBob?

    Yeowch,
     
  8. CoolEric158

    CoolEric158 She rocks both ways.

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    Actually, the fake-outs in "Are You Happy Now" did make me laugh. It was kind of clever, if a little twisted, but I love me some dark comedy.
     
  9. PapaGreg

    PapaGreg Peppermint tea for me

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    And in those jokes they weren't mean spirited because we thought it would happen versus Plankton actually commiting suicide
     
  10. ABrown

    ABrown Active Member

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    When you say "toddler", I think you mean "preschooler". I assume you're talking about kids who are maybe 2-5 years old. I've got twin toddlers, they're just over a year old.

    As far as the question at hand goes, I don't think that there's any reason that the younger kids can't be watching Spongebob. They might not understand some of the humor that the older kids would. But I don't think that Spongebob really has anything bad in the show that makes it inappropriate for younger kids. I say let the younger kids enjoy the show if they like it.
     
  11. VeiledHat

    VeiledHat Pineapple from Heck

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    I've been watching the show ever since I was 2 or 3, and I did watch Dora (which I think is stupid now) and Blue's Clues too. I watched more of PBS though. I'm 14 now, and I hate the post-movie episodes up to Season 9b.
     
  12. Mikurotoro92

    Mikurotoro92 Banned

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    I think it's because at times SpongeBob SEEMS like a pre-school cartoon (especially the live-action segments)

    Pre-schoolers are naturally drawn to cute characters which SpongeBob has

    But they really shouldn't be watching it and instead watch Bubble Guppies or Octonauts on Disney Junior!

    Stupid parents who assume that any cartoon is ok for pre-schoolers to watch even Family Guy & South Park
     
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  13. Fone Bone

    Fone Bone Matt Zimmer

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    He's bright, colorful, and adorable. What's not for a toddler to love?
     
  14. kanc

    kanc Well-Known Member

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    what makes you think that Bubble Guppies is better for little kids to watch?
     
  15. Mikurotoro92

    Mikurotoro92 Banned

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    Because it's an actual pre-school show

    Actually come to think of it...Bubble Guppies may be the very reason why pre-schoolers like SpongeBob!

    They like underwater cartoons like Bubble Guppies, Octonauts, Splash and Bubbles, and now SpongeBob SquarePants

    There's definitely a correlation here!

    I think what happened is parents looked at SpongeBob said "ooh another underwater cartoon" and based on that let their 4 year olds watch it since that's the hot trend with pre-school shows right now
     
    #15 Mikurotoro92, Aug 13, 2017
    Last edited: Aug 13, 2017
  16. kanc

    kanc Well-Known Member

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    Yes youre right Bubble Guppies is preschool show. But still don't understand what SpongeBob has to do with most preschool kids watching.. Other than setting which is underwater.

    Doesn't Paw Patrol get good ratings? Yes, and it's not underwater show.
     
  17. Mikurotoro92

    Mikurotoro92 Banned

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    My point was parents would automatically assume that SpongeBob is ok for pre-schoolers to watch simply because it has an underwater setting

    In other words they would think SBSP is a pre-school show!
     
  18. jaylop97

    jaylop97 Commonly found at Night

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    It's a well known show, not surprised that kids would love it given most parents now and days have seen Spongebob before.
     
  19. sasq

    sasq Active Member

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    I don't know about the United States, but in Italy over-40 parents leave their toddlers on every kids channel (preschool and not), I assume the same thing is happening in the US.
     
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  20. kanc

    kanc Well-Known Member

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    I don't think it has to do with underwater setting. Maybe young kids like it because of good humor.
     
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