Ever since the post-Atlantis Squarepantis episodes and the debut of shows like Adventure Time and channels like Disney XD, I've rarely ever heard any kid in SpongeBob's target demographic of 6-12 year olds talk about the show. When they do, it's usually something about how it's gotten worse within the past few years, but only a handful of kids I've met still like it (not counting the audience of teenagers who watched it as kids). But in those same few years, I've noticed another audience like this show-kids who are five years old and younger! Every time I see a kid in a car with a drop-down TV watch the show, they are always in that age group. In stores selling SpongeBob merchandise, I've seen toddlers always beg their parents to buy it. At the community pool once, a 3 and a half year old wanted to watch SpongeBob instead of going swimming and decided to poop in the pool, ruining everyone's day. This wasn't as common back in the early 2000's. Nickelodeon themselves has stated that the show was never intended for toddlers in the first place, and Common Sense media says that the show is "pause" for kids ages six and up. So why did this start happening? I only have three reasons: 1. When this started happening in around 2007 or so, Dora ended the Nick Jr block and without warning, turned into SpongeBob. 2. Misaimed marketing-toddler products with SpongeBob's likeness are made when the show's clearly not for them. I read a review on one product and it said "One problem I have with this product is that it's hard to find in the SpongeBob version. I only ever found an Elmo version, but my 2 and a half year old son thinks Elmo's a baby show". 3. NickMom replacing 4 hours of Nick Jr's channel. The only show that was on when that block started was SpongeBob. So, in your opinion, what do you think is causing toddlers to watch SpongeBob?