Yeah, I could agree with some things like the lack of a creative or a memorable logo as of now, along with the launch promos being a bit lackluster. But. this is their first year (not to mention that they haven't even started yet). As I've stated before, DreamWorks Animation's partnership with Netflix is still very much in effect (meaning none of the new shows being made are coming anytime soon until that deal either expires or something) for a few more years as are rights to the Illumination movies are tangled between networks and once again Netflix. Reminder that they bought DWA for a good reason (a acquisition in the billions nonetheless) meaning that they want to do something eventually. The person who runs the network is Australian and comes from ABC Kids (Australian Broadcasting Channel) and worked at the Canadian networks over at Corus so unlike the other channels, she and her team picks a good batch of acquisitions and not just made up of originals and 7 or 8 shows a day. Sprout started out first and is successful for the most part, unlike the usual format of kidvid TV networks so that 15 hour block, while a bit too much for a supposed rebranding, won't scare off the longtime loyal parents and viewers (they have several shows in the works for the Sprout side so that's not going anywhere). Over the course of a year or so it'll decrease a few hours to increase more airtime for originals for older audiences. Maybe sometime down the line NBCUniversal can start a standalone Sprout channel again like what Disney and Nick does in contrast to the soon to be block since they have a big library of preschool shows that they own via DreamWorks.