There's a new social network around. (That's bad enough, but it gets worse.) It's now registering more traffic than YouTube, Google Plus or Reddit. What's its secret? Is it catching on with those young, hip, skateboarding, breakdancing twentysomethings? No....it owes its success to the complete opposite. It's the Lawrence Welk of social media, unabashedly unhip and whitebread, and proud of it. Its userbase is nearly entirely craft-crazy food-obsessed probably-plump females. There are simply more of them than of you. If this is the first time you hear this word, be prepared to hear it about 324,231,019 more times before the year's out. "Pinterest." How's it work? In a nutshell: It's a good question. How simplistic can social media get? And if it gets any bigger, is everyone gonna be forced to get a Pinterest account or be locked out of society? Is TZ going to have to have a Pinterest button to remain relevant? Is every post going to have one installed in 2013? On to why this isn't going to end well. The Web as a whole is an ugly alley where the immature and the cruel reign supreme simply because the better of us get tired of fighting them and give up. Pinterest is very different from any other kind of gathering site that has ever happened. It's heavily censored and filled with sheltered people (Mormons make up a large percentage of users currently). It's the equivalent of a happy 7-year-old girl skipping into a biker bar full of Hell's Angels, sitting at the center table, opening her Smurfs lunch box and cheerily singing "Isn't it the most loveliest day?" It's just screaming "Invade me, hack me, fill me with the worst things possible." The moment 4Chan finds out about this it's all over. They have no idea how evil people can get, and they're about to find out. It might be fun to watch from a distance, though. http://www.pinterestyouaredrunk.com Here's how you can see the worst of it so far without actually having to wade in there.