Nickelodeon has had a tough time with animated series in recent years, an area where they used to be a veteran in. The Loud House, and Welcome to the Wayne have been critical darlings, but much of the channels other recent shows were met with less then impressive reception, both in ratings and reviews. This was a problem for many Cartoon outlets in the late 2000s, but it was especially bad with Nickelodeon since their rut lasted much longer. What I'm mainly talking about is Nick's animated programming from about late-2006/2007 onwards. Ya know, the Dreamworks spin-offs, CG series, newer seasons of Spongebob and FOP, along with the "Loud characters do silly cartoon stuff and annoy others" sub-genre. I think the reason why these shows weren't very good is because they're just homogenized. Back at the Barnyard, Tak and the Power of JuJu, the Dreamworks shows, Fanboy and Chum Chum, etc. all just felt very uninspired and sterile. When you think about Nicktoons in the past, each had a very distinctive style and premise to them that made them unique, but also uniform with the Nickelodeon style. Rugrats was about life from a babies perspective, Hey Arnold was about a kid in the big city, Rocko's Modern Life was about a Wallabe adjusting to adulthood, FOP - a kid with Fairies, you get the point. They all felt distinct, and were able to stand on their own, even the Klasky Csupo cartoons had a sense of identity to them. The problem with many of Nick's more recent cartoons is that they all fell into the same predictable formulas, and in some cases, completely go against the original point of Nickelodeon as a channel. In 2010 for example, your average Nicktoon line up would consist of * Shows that's been running for almost ten years (SpongeBob, FOP) * Dreamworks spin-offs (Penguins, Kung Fu Panda) * Bland CGI series about an obnoxious idiot who annoys everyone with his antics (Planet Sheen, Fanboy and Chum Chum) * Bland 2D series with the same premise (Mighty B!, T.U.F.F. Puppy) * Or a bland CG series in general (Back at the Barnyard) That doesn't really sound like an enticing children's lineup. And in the case of shows like the DreamWorks spin-offs, it completely contradicts Nickelodeon's original mission statement with the Nicktoons brand. Nicktoons were meant to be creator-driven. Bold, edgy, completely out-of-the box ideas that came from creators, not executives. It wasn't about selling plastic crap to 8 year olds, it was about creating relate-able characters, crazy stories, and interesting ideas. So by the channel making spin-offs of previously made ideas from other companies, or shows with the same homogenized formulas and dynamics, Nickelodeon tossed out everything that made them unique, and became the very thing they mocked during their glory days. Just another generic, run-of-the-mill kids network. And Nickelodeon wonders why these shows don't do well because they bet their money on the wrong horse, or just rehashed something people have already seen. This is why The Loud House and Welcome to the Wayne are such breaths of fresh air, because they're a clean break from what came before it and are a return to the original charm of Nickelodeon, real-world/adult scenarios, from a kid's perspective. It also helps that Nick finally gives them good time slots and promotion, which led to The Loud House's success. Nickelodeon has notoriously high standards when it comes to ratings, sabotaging anything that isn't a success out of the gate. And yeah, that's annoying, but I think the reason for that is simply because many of their more recent cartoons just didn't have many legs to stand on in the first place, and were just bland, safe, and uninspired.