PR: April 2012 Ratings for Cartoon Network & Adult Swim

Discussion in 'toonzone News' started by Harley, May 2, 2012.

  1. Harley

    Harley Embarassment Ninja Staff Member Administrator

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    Here are the ratings highlights covering Cartoon Network and Adult Swim
    for April 2012:

    ADULT SWIM
    • For the entire month of April 2012, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adult and young men demos-adults 18-34, 18-49 & 18-24, as well as men 18-34, 18-49 & 18-24. The network also ranked #3 for the month in Prime Time (behind TBS & ESPN) for delivery of targeted adults 18-34. Among its highlights, Adult Swim's average Total Day delivery among adults 18-34 (536,000) grew by 2% and adults 18-24 (306,000) by 9%.
    • Across April, Thursday night's new episodes of Adult Swim original series Eagleheart (12 a.m.) ranked #1 in its time period among adults 18-34, 18-24 and among men 18-24. Compared to the same time period last year, average delivery of adults 18-24 (409,000) increased by 13% and men 18-24 (261,000) by 15%.
    • On Sunday nights, original series Loiter Squad (11:30 p.m.) ranked #1 in its time period among adults 18-34, 18-49 & 18-24 and men 18-34, 18-24. Average adults 18-24 delivery (463,000) grew by 6%.
    • Adult Swim programming accounted for 21 of the top 50 telecasts of the month on basic cable among adults 18-34 (more than any other network), and 13 of the top 50 among men 18-34, also more than any other network.
    CARTOON NETWORK
    • Across April 2012, Cartoon Network stood out as television's #1 network for early evening prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14. Compared to last year, average prime delivery gains among all kid demos increased by strong double digits-kids 6-11 (685,000) by 31%, kids 2-11 (952,000) by 19% and kids 9-14 (555,000) by 45%.
    • Cartoon Network ranked #1 throughout April on Monday nights among all other television networks with kids 2-11, 6-11 & 9-14 and boys 2-11, 6-11 & 9-14. Original animated comedy Regular Show (8 p.m.) was April's #1 program on Monday nights among all kids demos. Compared to last year, average kids 6-11 delivery (1,120,000) improved by 41%, kids 2-11 (1,461,000) by 40% and kids 9-14 (983,000) by 51%.
    • Across the month, Cartoon Network was the #1 television destination for all boys (2-11, 6-11 & 9-14) in early prime (7-9 p.m.) Monday through Friday, and on Sunday nights. Monday, Tuesday and Wednesday nights posted double and triple-digit delivery gains among targeted kid and boy demos, ranging between 18% and 121%.
    • Among Cartoon Network's newest programming ventures, Ninjago (Wednesday, 8 p.m.) earned impressive triple-digit delivery gains across the board and ranked #1 across all target demos: kids 6-11 (1,420,000) increased by 203%, kids 2-11 (1,964,000) by 194% and kids 9-14 (941,000) by 210%. Immediately following, the live-action comedy-adventure series Level Up (Wednesday, 8:30 p.m.) ranked #1 in its time period throughout April among all kids and boys demos on basic cable-average kids 6-11 delivery (566,000) grew by 30%, kids 2-11 (781,000) by 26% and kids 9-14 (458,000) by 41%.
    • Total Day delivery averages also grew in April 2012 by double digits vs. last year's time period: overall kids 6-11 delivery (392,000) increased by 19%, kids 2-11 (586,000) by 12% and kids 9-14 (310,000) by 23%.
    • Saturday morning (6:30 - 11 a.m.) also earned double-digit delivery gains among kids 2-11, 6-11 & 9-14 vs. last year, thanks primarily to impress performances from Thundercats (9:30 a.m.), Green Lantern (10 a.m.) and Young Justice (10:30 a.m.). Overall kids 2-11 delivery (600,000) improved by 15%, kids 6-11 (433,000) by 14% and kids 9-14 (406,000) by 34%.
     

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