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Discussion in 'The Entertainment Board' started by Daikun, Apr 27, 2014.
Full article here.
Interesting that Netflix wants to launch a linear channel, I assume they're doing it to showcase programmes for those who can't decide what to watch. I have a Netflix channel on my cable provider but it's only used to access the Netflix app.
I also heard a rumour that they are testing Amazon Prime Instant on TiVo boxes in the UK.
Netflix launching a channel? That's weird, to me.
I have Atlantic. The tivo thing is new, but I have an old dvr box and no Netflix so I won't be able to test it.
They're not launching a linear channel. All they're doing is having the same option to view Netflix that has been available on Roku, AppleTV, various video game consoles, smart TVs, Chromecast, other streaming devices for ages. The cable companies just want you to rely on them to get to Netflix instead of all those other choices. Basically this is for people who probably are older or don't understand how this would work, so they keep their cable subscriptions and don't cord-cut.
So in other words it's no different to the TiVo Netflix app I'm receiving at present? When I read "ordinary cable channel" I automatically think a channel with a schedule and then the article starts talking about the Netflix app, it's a misleading news article. An app is not a channel.
I also thought that it was an actual channel, not an app.
It's utterly meaningless. They're just agreeing to allow the Netflix app to be launched from their cable-company leased set top boxes. If you already have a Roku or Tivo or any number of gaming consoles, this gives you nothing you don't already have. I suppose the cable companies will try to push this as a big deal, as their in-house set top boxes are notoriously crap, and giving you an actual useful option on them is something for them, but it would be a lot more meaningful if this deal gave subscribers some kind of access to Netflix that others couldn't get.
ABB just switched to a tivo box. The old setup wasn't crappy, and I still have it. In most of their markets, they're the only option, so they don't overdo it with -residential- advertising. Therefore I don't see at least ABB going into marketing overdrive.
It seems that the title is a bit misleading to me. It's an app, not a channel!