Cartoon Network set new monthly total day delivery records for all targeted demographics and households in June, and charted its best-ever June ratings (and tying best monthly ratings ever) for tweens 9-14 (1.8, up 6 percent). Prime time scored equally well, setting new June delivery records for households and key demos across the board.
Monthly highlights of Cartoon Network's June performance vs. the same time period last year include the following:
- For the first time in its history, Cartoon Network surpassed 1 million homes in weekly total day delivery for the entire month*1,042,000 homes (up 11 percent monthly average);
- Tweens 9-14 delivery grew by 19 percent to 343,000 viewers;
- Kids 6-11 delivery improved by 6 percent to 466,000 viewers;
- Kids 2-11 delivery increased by 3 percent to 777,000 viewers.
HAMTARO (Monday-Friday, 7 a.m.), Cartoon Network's newest half-hour animé import from Japan, proved to be June's highest-rated program within its time period for target kid demographics on all television*broadcast and cable. Boys 9-14 earned the highest increase, up 76 percent to a 3.0 rating. Tweens 9-14 scored a 1.9 average rating (up 36 percent), while kids 6-11 charted a 2.5 rating (up 25 percent) and kids 2-11 earned a 1.9 rating (unchanged). Even households increased by 11 percent to a 1.0 rating.
HAMTARO tells the tale of an insatiably curious hamster and his gang of hamster pals, known as "The Ham-Hams," as they join together to solve problems and embark on countless adventures.
[Source: Cartoon Network Press Department]
"Hamtaro" Heats Up Cartoon Network
