What, the internet isn't big enough for wedding planers and scrapbookers?
It's kind of like saying you're looking to get hacked for those funny little drawings you do.
After a brief browsing of it, it's kind of a clever site. It's basically a cute way to do bookmark sharing.
It looks like a trivial use, but I can see the value in it. I've been in the spot where I wasted a lot of time finding something on the internet the hard way, when nearly everyone else knew about it. But since everyone was keeping that information private, they all probably wasted just as much time looking for it.
Sorry, but you look past that it's kind of middle class and woman orientation, it's a smart site.