It's Bertie Bassett.

[MonkeyFunk]

http://www.fulltable.com/VTS/c/characte/bb/bb.htm

[Peter Paltridge]

Do you Brits ever get any NORMAL product mascots??

[MonkeyFunk]

Somewhere along the line Bertie was eventually given a much needed cuting up:
http://www.candywrappermuseum.com/fo...s_allsorts.jpg

That's the version I grew up with. I was kind of startled when I saw the original incarnation as a kid, on some kind of anniversary fridge magnet.

Hilariously, the BBC once got into legal trouble after this character appeared on Doctor Who:
http://users.bigpond.net.au/farstar/...and_doctor.jpg