Why is the fact that Nickelodeon favors kid viewers a surprise? Nickelodeon has been a kids' channel since Day One. Nick has never targeted adults in any of it's programming, which is why Nick initially signed off at 8 PM. It's not that they have a grudge against adult viewers, they just don't care if adults are watching the channel or not. They never have. Adults are considered to be Nick at Nite's problem, not theirs. Saying that Nickelodeon ignores adult viewers is the equivalent to rap enthusiasts saying that CMT has a grudge against hip-hop or that the Oxygen and WE channels both ignore male viewers. It's a hollow complaint because these so-called neglected audiences were never being targeted in the first place.It seems like Nick really has something against adults who watch cartoons.