YIKES those ratings. What the heck happened?
YIKES those ratings. What the heck happened?
The Olympics and late ads started on Tuesday instead of Sat or Sun could be part of the ratings decline. And also the ad used for SaC/THH/TTM promo bumpers were used same as late fall 2013. When the Olympics will be over, the ratings will bounce back up. As for new SaC started late in promo for blooper special, it should still perform solid number but nothing too outstanding.
Good thing SaC can still pull in above 2 million viewers and not under which is good and solid/decent. THH and TTM were under 2 million viewers but not too badly as last year Supah Ninjas performed 1 million viewers which were not good. The dropoff from TTM and THH were very little and above 1.5 million viewers were ok ratings.
Some more detailed thoughts on the ratings:
~ Saturday mornings is looking real good. SBSP has been hitting 3.0M+ regularly, and until this week, SJC was putting up some great rerun numbers. I'm SHOCKED RI got a series high on it's 20th episode, but I think we're seeing why RI has been inserted into the weekday lineup. It clicks with the K2-11 demo, pairs well with SBSP/FOP, and it's biggest hindrance in premiere ratings was airing behind TMNT - which has a much older audience. Happy Nick pushed the show and renewed it, definite room for growth. RI is on a hiatus though, which is unfortunate considering the momentum it's had.Also it's nice to see PR back over 2.0M. Not sure if it can do that regularly, but airing at 12 p.m. is a huge help.
It'll be interesting to see if the SBSP special repeat can elevate the SJC/BW Saturday premieres. This could be a very defining Saturday mornings for Nick.
~ Super disappointed about the live action, but kanc brought up all the points. Perhaps the ratings boom of January was more of the anticipation of the special. Regardless, SaC still has had a great start to 2014 and THH/TTM had three solid premiere nights, with this past Saturday being the only week they both dropped under 2.0M. *BTW, TTM numbers are the average, not the actual numbers. I think they'll be fine and Nick just needs to regroup, and promote them in March. They'll probably do premieres the second/third week of March. There's five Saturdays in March and the first week is Percy Jackson, the week before the KCAs is usually reruns I believe and the last week is the KCAs.
~ The Sunday TMNT move has been one of the best moves Nick has made in awhile. Gives TMNT a SBSP lead (which this past Sunday shows it's not dependent on), and a block it anchors. Plus, KFP is doing pretty well after TMNT as it airs out. But I'm worried Nick is gonna discontinue promos for it now that it's in it's established premiere day/time, which I know will hurt the show. I don't think Nick has a promo for this week. Plus, STILL no repeats. In fact, Sunday premieres are now the only TMNT airing for the week. That unacceptable.
~ SBSP could've done better, but I think last month's episode just had more "shock" to it than this one. Still, a 4.0M on a Monday is amazing. BW sneak peak was OK. Was hoping it could retain enough for 3.0M, but the sneak peaks never get any promotion. This Saturday's premiere will be the real telling point, and it follows SJC, not SBSP. A lot will be riding on this pairing IMO.
Predictions for this week:
SBSP (rerun) - 3.5M
SJC - 3.2M
BW - 2.7M
PR - 2.1M
SaC - 2.4M
TMNT - 2.7M
KFP - 2.1M
Last edited by rockorockorocko; 02-19-2014 at 08:43 PM.
NICKELODEON SCORES WEEKLY RATINGS WIN WITH KIDS AND TOTAL VIEWERS
Nick Nabs Four of Week’s Top Five Animated Kids’ Series, Leads Preschool with Paw Patrol
And the Brand-New Wallykazam!
NEW YORK – Feb. 19, 2014 – Nickelodeon closed the third week of February (2/10/14-2/16/14) as the
leading basic cable network with Kids 2-11 (2.8/908K) and total viewers (1.7M), landing the top kids’
shows in animation and preschool.
The net’s hit animation line-up took the top four slots with Kids 2-11: SpongeBob SquarePants was the
week’s top animated series with Kids 2-11 (5.0/1.6M, up +19% over a year ago) and total viewers (3.4M)
for the third consecutive week; Rabbids Invasion took the number-two spot with Kids 2-11 (4.4/1.4M)
and drew 2.6 million total viewers, followed by Teenage Mutant Ninja Turtles which averaged a
4.2/1.3M K2-11 (+8%) and pulled 2.8 million total viewers; and Sanjay and Craig was fourth, averaging a
4.1/1.3M with Kids 2-11 and scoring 2.5 million total viewers.
Nickelodeon’s Paw Patrol and Wallykazam! were TV’s top two preschool series this week. Paw Patrol
was overall number one with Kids 2-5 (7.6/944K, +49%), followed by Wallykazam!, which averaged a
7.2/889K with preschoolers and posted year-over- year increases of +44%.
Nick really should give Turtles more airings but the Sunday move at least looks to be successful.
Give it a half hour weekday strip and an encore slot somewhere in the week.
Last edited by Sketch; 02-20-2014 at 04:22 PM.
What's on the PR is doing pretty good, but no live-action mentions?
weird no one posted about sonofthebronx ratings: here are the breakdown:
The highest viewers of the week: SpongeBob which is a weekday evening 3387. Last week's new episode of Thundermans hit series low 1650. AwesomenessTV repeat scored 1.2 million viewers which fell fast after Thundermans. Mostly Saturday or Sunday afternoons reruns are in under 2 million viewers. Robot and Monster rerun scored very lowest which is 533 which is embarrasing since next low PoM rerun scored 805. Maybe weekend mornings need to be regrouped. Either Robot and Monster needs to burn new episodes in Nick or get shipped off to Nicktoons but please dont put reruns if no one's going to watch. Hangin with Mr. Cooper ratings at 6am were still poor showing. 3 airings of Cooper shows are below 500 viewers. It's a good acquisition to show but I think this needs to be moved to teenick and Full House needs to return to 6AM. Sundays SDR/IM still did solid showing for reruns.
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