NICKELODEON NETS 15th CONSECUTIVE WEEKLY WIN WITH KIDS AND TOTAL VIEWERS
SpongeBob SquarePants is Top Series with Kids for the Week; Net Lands Top Five Preschool Series, Led by PAW Patrol and Wallykazam!
closed the third week of April (4/14/14-4/20/14) as the number-one basic cable net in total day with Kids 2-11 (2.7/869K, up +4% over a year ago) and total viewers (1.6M), collecting its 15th consecutive weekly win.
The network’s weekly ratings win was driven by strong performances from its hit programming across animation
and preschool. SpongeBob SquarePants was the number-one series with Kids 2-11 for the week, averaging a 4.6/1.5M (+35% over a year ago).
Nickelodeon also swept with its slate of hit preschool shows, landing the top five series with Kids 2-5. PAW Patrol came in first place with preschoolers, averaging a 8.1/1.0M (+76%); Wallykazam! placed second with a 7.1/880K (+61%) rating; Team Umizoomi ranked third with a 7.0/865K (+59%); Bubble Guppies was fourth with a 6.8/840K (+33%) average; and Dora the Explorer secured the fifth spot averaging a 6.3/776K (+5%).
Additionally, Nickelodeon’s niche nets posted double and triple-digit year over year gains with their core demos for the week. Nicktoons
averaged 226K total viewers (+65%) and posted a 0.6/84K with Kids 6-11 (+100%) and a 0.8/59K with Boys 6-11 (+100%). TeenNick averaged a 0.5/76K with Teens 12-17 (+150%) and 233K total viewers.