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  1. #321
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    Quote Originally Posted by Andrew T. Hingson View Post
    They should go ahead and take back 6AM and 8PM-9PM too.
    I agree with this. At least until they start to roll out some of the new Nick@Nite programming they've got planned.

  2. #322
    MegaJ's Avatar
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    This weekday morning change also means Winx Club is off the weekday line-up, but season four premieres will be airing Sundays from 12-1pm starting this week.
    Doesn't Nick have a pretty big take/share in Winx Club? It's sad that 7am is the only place they can re-run it safely but I think it's safe on Sundays at 12-1pm and it also has it's own special branding.
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
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    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
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    Get the message CN?

  3. #323
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    Kool345 is online now Starting at 8/7c on ABC
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    More news:

    Wall Street analysts peppered Viacom management Thursday with questions about the mysterious ratings slump at the company's premier children's television network Nickelodeon.
    Nickelodeon's audience levels have fallen nearly 30% this season, prompting much speculation about the reasons behind the troubling drop. The issue is far from child's play. Nickelodeon is one of the most valuable channels in television as well as within the Viacom universe.

    Some analysts have theorized that the weak ratings could be attributed to shifts in viewing behavior. More children are watching Nickelodeon shows on demand through Netflix and Amazon.com digital streaming services, rather than watching the channel.

    Earlier this week, Time Warner Inc. Chief Executive Jeffrey Bewkes added his support to that theory, noting that his company's Cartoon Network, which competes with Nickelodeon, doesn't have that issue. In fact, Cartoon Network's ratings were up 14%.

    "We think part of the reason is that we don't have our programs sitting on an SVOD [subscription video-on-demand service] where parents can park their kids," Bewkes told analysts during Time Warner's earnings call Wednesday. "Obviously, that's taking some viewing away from some of the other animated channels."

    Viacom executives pooh-poohed the theory.

    "Netflix is present in less than a quarter of television households, and since we get the streaming data on our content, I can tell you that the time spent on Nickelodeon content on Netflix is approximately 2% of the time spent on our Nickelodeon channel," Viacom Chief Executive Philippe Dauman told analysts Thursday during his company's second-quarter earnings call.
    "It would have a minimal impact here," Dauman said.

    Instead, Viacom traces much of the ratings nosedive to a September change in the composition of the audience panel that Nielsen uses to derive its ratings. New participants in the Nielsen panel apparently watch less Nickelodeon than those they replaced.
    Still, analysts are concerned.

    "Nickelodeon has fallen to levels that you've never seen before," said one prominent analyst, Michael Nathanson of Nomura Securities, observed during Viacom's call.

    Nickelodeon's problems failed to dent investors' enthusiasm for Viacom's stock. The company's widely traded B-shares closed Thursday at $49.02 a share, up $1.59 a share. Viacom reported a profit increase of 56% over the year-earlier period. Revenue was up 2% to $3.33 billion.
    "We're going to focus on ways in which we can affect the Nickelodeon brand positively," Dauman told analysts before the opening bell. "Our pipeline is extremely strong. We're developing more new [episodes] of our popular series and more exciting new series. And of course, we're particularly excited about the revival of the [Teenage Ninja] Turtles franchise."
    http://latimesblogs.latimes.com/ente...ngs-slump.html

    Will Dauman just stop blaming Nielson already and move on to fix the problem instead of allowing it to continue. Nickelodeon deserves this because they are in such denial, especially Dauman.
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  4. #324
    The Talon's Avatar
    The Talon is offline Senior Member
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    Quote Originally Posted by Kool345 View Post
    More news:



    http://latimesblogs.latimes.com/ente...ngs-slump.html

    Will Dauman just stop blaming Nielson already and move on to fix the problem instead of allowing it to continue. Nickelodeon deserves this because they are in such denial, especially Dauman.
    I don't really think any channel deserves bad ratings (except for G4, but's that's another story), but Nick needs to cut the crap & do something about this. But that's the thing, no-one really knows how to fix this problem so far.

  5. #325
    MegaJ's Avatar
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    Well it is curious that the ratings automatically took a nosedive in one month and stayed down as opposed to going down steadily and steadily over time.

    Still think they need to do something different, and they don't think Netflix/Hulu is the issue so I'm glad they'll probably won't stop providing services to them.
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    Get the message CN?

  6. #326
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    Stimpy! is offline Big Dog FTW
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    Saturday

    SpongeBob SquarePants - 9:30AM
    3,273million viewers

    SpongeBob SquarePants - 10:00AM
    3,390million viewers

    SpongeBob SquarePants - 10:30AM
    3,625million viewers

    The Legend of Korra - 11:00AM - New episode
    3,784million viewers (#1 show on Nick that day)

    SpongeBob SquarePants - 11:30AM
    2,701million viewers

    Power Rangers Samurai - 12:00PM - New episode
    2,142million viewers

    VICTORiOUS - 8:00PM - New episode
    2,414million viewers

    How to Rock - 8:30PM - New episode
    2,014million viewers

    Sunday

    SpongeBob SquarePants - 9:00AM
    2,528million viewers

    Penguins of Madagascar - 10:00AM - New episode
    2,939million viewers

    SpongeBob SquarePants - 11:00AM
    2,795million viewers

    SpongeBob SquarePants - 11:30AM
    3,035million viewers

    (Source: TV by the Numbers)

    Korra is still doing well. And that SpongeBob SatAM airings are doing really well. Meanwhile, Power Rangers dropped 600,000 viewers from a repeat of SpongeBob.

    VICTORiOUS and How to Rock are doing extremely bad. Penguins of Madagascar it seems to be doing well, but sadly there's no news on T.U.F.F. Puppy.



    Superjail lover.

  7. #327
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    Nick can't seem to transition out of Spongebob into something else. The reason Spongebob hasn't dropped as much as other Nick shows is because it has numerous marketing vehicles in which other Nick shows do not. That's why Nick can't seem to transition out of Spongebob without massive drops. Kids know Nick only as the channel that shows Spongebob rather than being the best channel. Looking at those those Victorious and How to Rock numbers are atrocious. Not only that, I'd bet much of those viewers are outside Nick's target. Nick has to rely on Spongebob reruns, rather than their other shows, because they lost the reliability of anything else . It looks like there might be little Nick can do. Although, one solution may involve downsizing reruns of Spongebob. The problem what that is it's risky and may create ratings losses even worse than what we have seen here.

  8. #328
    MegaJ's Avatar
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    I think they tried that during April with the weekday lineup (and even put Supah Ninjas, a show with no exposure) and got trounced. The Spongebob dependency is disconcerting, I think the only hit they had that nearly reached that level was iCarly and that's live action.
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    Get the message CN?

  9. #329
    Bryan is offline Administrator
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    Quote Originally Posted by MegaJ View Post
    I think they tried that during April with the weekday lineup (and even put Supah Ninjas, a show with no exposure) and got trounced. The Spongebob dependency is disconcerting, I think the only hit they had that nearly reached that level was iCarly and that's live action.
    Yes, but live-action, unlike animation, only has a certain life span in repeats. SpongeBob, Rugrats, Doug, Fairly OddParents, Hey Arnold!, etc. are all great examples of animated series that have/had lasted 10 or more years in premieres/repeats on the network. No live-action sitcom has done that.

    In fact, the average life span of a live-action sitcom on Nick has been about 3 years, giving way to about 60 or so episodes. iCarly will hit 5 years this September and be over 100 episodes by then. It’s hit its prime and ratings aren’t going to turn back around now.

    VICTORiOUS on the other hand, should still have a year or so left to fit the traditional Nick sitcom life span. Sad thing is, there are no other live-action shows around to do the same. True Jackson is gone, being mostly a failure. How to Rock is stinking in the ratings and I’d be surprised to see it a year from now. FRED: The Show hasn’t had the best ratings either, but they seem committed to making more of it, whether it’ll be here a year or more from now is very questionable. Supah Ninjas, while renewed for a second season, will likely just come back to premiere episodes and be gone just as quick as before. Bucket & Skinner is done. It’s a pretty sad state on Nick right now with live-action fair. Even Big Time Rush, which would hit 3 years this November, will likely be done by then too.

  10. #330
    MegaJ's Avatar
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    Yes, but live-action, unlike animation, only has a certain life span in repeats. SpongeBob, Rugrats, Doug, Fairly OddParents, Hey Arnold!, etc. are all great examples of animated series that have/had lasted 10 or more years in premieres/repeats on the network. No live-action sitcom has done that.
    Yeah, I was saying that even though iCarly nearly reached Spongebob levels, it's not going to be something to really build something around unless they want to stock TeenNick up some more for off-network repeats. They haven't had a good animated hit in a while outside of Avatar/Korra. Peguins and Kung Fu Panda did just fine, but not as much as Korra did.

    Looking at their upcoming slate, I think only TMNT will do great since they'll put all their muscle into that. Rabbids and Monsters vs Aliens will probably do Panda/Peguins numbers. Robot and Monster is a wild card. They need to concrete on making original cartoons that appeal to everyone like Korra and Spongebob and I really really do think they need another action toon so Korra's not alone.
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    YOUR CHANNEL IS WACK AND WILL NEVER BEAT NICK OR DISNEY
    Get the message CN?

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