The Hub Ratings Thread

[Space Cadet]

Well, here is the first press release touting the new network and its ratings:

THE HUB TV NETWORK PREMIERES TO STRONG AUDIENCE GROWTH
New Children’s and Family Network Posts Significant Gains Versus Previous Discovery Kids Network
Leads All Children’s Cable Networks in Co-Viewing
The Hub, a new television network for children and their families that launched Sunday, 10-10-10, garnered significant ratings gains in virtually all dayparts and target demographics over the performance of Discovery Kids Network, the network it replaced, according to Nielsen Media Research. The ratings performance reflected The Hub’s Sunday, October 10, “Sneak Peek Sunday” lineup performance versus the performance of Discovery Kids on Sunday, October 3.
Highlights include:

Daypart Averages:
· The Hub built every half hour in delivery (000) in virtually every demo (HH, K2-11, K6-11, A18-49 and P2+).

· The Hub tallied at least triple-digit percent delivery gains in total day in HH and all Hub key target demos: HH (+521%, 87,000), P2+ (+650%, 135,000), K2-11 (+620%, 72,000), K6-11 (+643%, 52,000), A18-49 (+950%, 42,000) and W18-49 (+1100%, 24,000).

· The Hub tallied at least triple-digit percent delivery gains in Hub Primetime (7P-11P) in HH and all key Hub target demos: (+979%, 151,000), P2+ (+1347%, 217,000), K2-11 (+1300%, 112,000), K6-11 (+2100%, 88,000), A18-49 (+5900%, 60,000) and W18-49 (+3300%, 34,000).

· The Hub beat Teen Nick head-to-head in total day delivery among all Hub key target demos: P2+ (135,000 vs. 105,000), K2-11 (72,000 vs. 38,000), K6-11 (52,000 vs. 36,000), A18-49 (42,000 vs. 28,000) and W18-49 (24,000 vs. 15,000).

Co-Viewing:
· On Sunday (10/10/10), The Hub was the top co-viewed network among all children-targeted cable networks in K2-11 and A18-49. Thirty six percent (36%) of K2-11 watched with an adult 18-49, out-performing all children-targeted networks, including Nickelodeon (20%), Disney Channel (18%) and Cartoon Network (18%). In addition, 57% of A18-49 watched The Hub with a child aged 2-11, significantly beating all kid cablers, including Nickelodeon (35%), Disney Channel (40%) and Cartoon Network (28%).

Individual Programming Highlights:
· Family Game Night (7P-8P) earned the highest week-on-week delivery increase among W18-49, among all programs on The Hub: (+5200%, 53,000).
· Family Game Night (7P-8P) was the day’s top telecast on The Hub among total viewers and all Hub key target demos: K2-11 (0.64/145,000), K6-11 (0.83/116,000), W18-49 (0.15/53,000), A18-49 (0.12/85,000) and P2+ (0.17/267,000).

· Among kids 2-11, Family Game Night out-performed Disney XD (0.64 vs. 0.52), NickToons (0.64 vs. 0.45) and TeenNick (0.64 vs. 0.09) head-to-head in the 7P-8P time period.

· In kids 6-11, Family Game Night beat all of the following kid networks head-to-head in the time period: Disney XD (0.83 vs. 0.62), NickToons (0.83 vs. 0.53), TeenNick (0.83 vs. 0.13) and Nick Jr. (0.83 vs. 0.71).

Source: Nielsen Media Research; program based dayparts; most current; 10/10/10 vs 10/3/10, 10/10/10 to 3AM for total day; coverage ratings where noted; co-viewing in NPower, L+SD
The Hub, a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc. (NYSE: HAS), will entertain, enlighten, empower and educate children and their families. The cable and satellite television network will feature original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup will include animated and live-action series, specials and game shows, and the network will extend its content through a robust and engaging online presence. The Hub launched October 10, 2010, reaching approximately 60 million U.S. households on what was Discovery Kids Channel. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Source: http://tvbythenumbers.com/2010/10/12...e-growth/67689


So, far, a good start for the new network. Its amazing to see that The Hub had more kids with adults watching the network than the big three kids networks. Also, they beat out Disney XD, Nicktoons and TeenNick in some categories.

[Paul_Cousins]

Nice. Any word on how the ratings did for G1 TF and GI Joe last night at twelve?

[Cookie]

I'm very glad to hear that it did well. I hope ratings continue to increase. The Hub has become one of my favorite networks ever since the premiere Sunday.

[Toon Master]

The network is fantastic. I am happy to see the ratings grow from practically nothing to atleast something the people who work there can be proud of since it launched Sunday at 10AM (eastern standard time). With that said if they can keep the good shows coming then people will keep watching.

[Vyse]

It's a good start, and I am warming up to it. I like FGN, enjoying the old-school episodes in the HuBoom block, and am enjoying Tinpo's chiptune music in the Hub Bub block. Now, the real question is, can it sustain those ratings? Let's hope.

[MasterDartz]

So whats the latest on the ratings?

[Bryan]

So whats the latest on the ratings?

We won’t be seeing a ton of ratings data from The Hub, unless it’s from a press release. With that, ratings information is usually released on Tuesdays.

[Ducktales Fan]

I am thrilled to hear that this network is doing well. Hopefully, it will continue to do well. I just hope it turns out to be a major success so that way we can see them acquire more old-school cartoons in the daytime and more old-school, classic sitcoms/shows in the evening.

[Silverstar]

I am thrilled to hear that this network is doing well. Hopefully, it will continue to do well. I just hope it turns out to be a major success so that way we can see them acquire more old-school cartoons in the daytime and more old-school, classic sitcoms/shows in the evening.

As long as it's not just old-school repeats, which I know it won't be, since The Hub isn't meant to the next TV Land and has never once advertised itself as such, then I'd be fine with that.

Ducktales Fan, I really think you should try to judge a show's quality by its' own merits rather than solely on how old it is. All that matters is if the shows are entertaining.

On a semi-related note, I really hope My Little Pony: Friendship is Magic does well, despite its' scheduling. It really deserves it, and I'd hate to see it get snuffed out before getting a fair shake due to low viewership. Hopefully, if MLP: FiM does well, it will reopen networks to shows with female protagonists.

[FTPC]

Nice start for just a network that is nine days old, Do you think that the cartoons in the morning & the same epsoides in the afternoon had something to do with it?.

[Bryan]

Disney XD took shots at The Hub's ratings in their weekly report, even though Hub is only 1 week old and in about 17 million less households. Even so, they at least gave us some of The Hub's results for last week:

Week of October 11-17, 2010:

Total Day (6am-6am) average:
78,000 total viewers (age 2+)
21,000 kids 6-14
17,000 kids 6-11
12,000 tweens 9-14
10,000 boys 6-11
7,000 boys 9-14

Primetime (8-11pm) average:
12,000 kids 6-11
6,000 boys 6-11

UPDATE: Here's The Hub's weekly ratings report for last week.

[Ducktales Fan]

Disney XD took shots at The Hub's ratings in their weekly report, even though Hub is only 1 week old and in about 17 million less households. Even so, they at least gave us some of The Hub's results for last week:

Week of October 11-17, 2010:

Total Day (6am-6am) average:
78,000 total viewers (age 2+)
21,000 kids 6-14
17,000 kids 6-11
12,000 tweens 9-14
10,000 boys 6-11
7,000 boys 9-14

Primetime (8-11pm) average:
12,000 kids 6-11
6,000 boys 6-11

UPDATE: Here's The Hub's weekly ratings report for last week.

Hmmm. I wonder how the network as a whole and in prime-time did with the adults.

[PeppeRaskell1]

How 'bout the hubbub on HubBub, Bub? (Sorry, I couldn't resist saying that! lol)

[Takao]

Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' network the Hub on Monday as the channel enters its fourth month on the air. With the kids' upfront market approaching, the Hub has launched a trade campaign, noting the premiere of new episodes of the animated "Transformers: Prime" this week.

Goldner said the network has 80 advertisers -- up from 50 at launch, and most had not advertised on Discovery Kids, the Hub's predecessor.

By one measure, the Hub is averaging 133,000 viewers in prime time, behind the 2.7 million at Disney and 1.7 million at Nick at Nite. In fairness, both competitors have considerably higher distribution and have been around for years, building their audiences. The Hub launched Oct. 10 and is in more than 60 million homes.

Goldner said on an earnings call that Hasbro "continue(s) to be encouraged with the initial results" for the Hub, and he cited figures showing a strong performance in a co-viewing metric, where parents and kids watch together. The company said the marketing investments behind the network have been effective, and outlays should continue this year.

In prime time Monday-Fridays, the Hub airs reruns of comedies "Family Ties," "The Wonder Years," "Doogie Howser, M.D." and "Happy Days." On Fridays, it offers "Family Game Night." During days, it targets different segments of kids 2 to 11 depending on the time slot.

Hasbro and Discovery each own half of the network and other Hub properties. In 2010, with start-up costs, Hasbro lost $9.3 million on the venture. For toy company Hasbro, which owns brands such as "Transformers," "G.I. Joe" and "My Little Pony," 2010 was a difficult year. as revenues in the U.S. and Canada fell 6% to $2.3 billion. Operating profit was down 8% to $350 million.

Source

[Ducktales Fan]

Hopefully by their standards, their prime-time line-up is a success and will continue to be. I know that 133,000 viewers isn't all that much compared to other cable networks; however, it is a new network and most likely only offered in special cable packages.

Source

[{Shadow}]

Here's some good news for Transformers Prime. So good, The Hub sent out a press release, including ratings highlights for G.I. Joe Renegades, Dan Vs., and more:

HIGHLY ANTICIPATED SERIES PREMIERE OF ‘TRANSFORMERS PRIME’ ON THE HUB BLASTS RATINGS

Episode is The Hub’s Best-Ever Series Premiere;
Generates Quadruple Digit Percentage Gains Across Key Demographics

Los Angeles, Ca. – The lure of the ongoing battle between the Autobots and the Decepticons for control of the Earth, and the introduction of a new character drove huge ratings increases with the Friday, February 11, premiere of the series “Transformers Prime” on The Hub, a television network for children and their families. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

The strong performance of the eagerly awaited CGI-animated series from Hasbro Studios, which included the unveiling of the newest character, Skyquake, was the best-ever series premiere for The Hub among Households. The episode also generated massive time period increases versus prior four-week averages across virtually all of the network’s key target demographics including Kids 2-11 (+1350%), Kids 6-11 (+1250%), Adults 18-49 (+2700%), Women 18-49 (+4000%), Persons 2+ (+1618%) and Households (+1333%). Also, Men 18-49 increased by +2050%.

In addition, the strong performance of “Transformers Prime” boosted significantly the audiences for its lead-in and lead-out series versus prior four-week averages. ”G.I. Joe Renegades” (6 p.m. ET) delivered solid gains among Kids 2-11 (+51%), Kids 6-11 (+64%), Boys 2-11 (+86%), Boys 6-11 (+76%, 30,000), Adults 18-49 (+108%), Women 18-49 (+100%), Persons 2+ (+54%) and Households (+85%). “Family Game Night” (7 p.m. ET) saw increases in key demographics including Kids 2-11 (+23%).

Highlights for the week include:

Programming Highlights, “Transformers Prime”:

• Friday’s series premiere of “Transformers Prime” (6:30 p.m. ET) was The Hub’s best-ever regular series premiere by delivery with Households (172,000).
• Quadruple-digit percentage time period (Fri, 6:30 p.m. ET) increases from the prior four-week average in virtually all key demos including: Kids 2-11 (+1350%, 145,000), Kids 6-11 (+1250%, 81,000), Adults 18-49 (+2700%, 84,000), Women 18-49 (+4000%, 41,000), Persons 2+ (+1618%, 292,000) and Households (+1333%, 172,000). Men 18-49 increased by +2050% (43,000).
  
  · The same was true for boys, girls and pre-schoolers, as all these demos were up by huge gains in the time period: Boys 2-11 (+1650%, 105,000), Girls 2-11 (+1200%, 39,000), Boys 6-11 (+1600%, 68,000), Girls 6-11 (+550%, 13,000), Kids 2-5 (+1475%, 63,000), Boys 2-5 (+1750%, 37,000) and Girls 2-5 (+1200%, 26,000).
  

Other Programming Highlights:

• · ”G.I. Joe Renegades”(6 p.m. ET, the lead-in to “Transformers Prime”), gained from the prior four-week time period average among: Kids 2-11 (+51%, 56,000), Kids 6-11 (+64%, 36,000), Adults 18-49 (+108%, 50,000), Women 18-49 (+100%, 28,000), Persons 2+ (+54%, 128,000), Households (+85%, 74,000), Boys 2-11 (+86%, 39,000) and Boys 6-11 (+76%, 30,000).
  
  · The strong premiere of “Transformers Prime” also boosted the lead-out, as “Family Game Night” (7 p.m. ET) saw gains among Kids 2-11 by +23%, (87,000) versus the prior four-week average.
  
  · ”Dan Vs.” (Saturday, 8 p.m. ET) scored significant delivery increases against the prior four-week time period average among key demos, including Households (+28%, 68,000), Kids 2-11 (+169%, 94,000), Kids 6-11 (+200%, 81,000), and Persons 2+ (+65%,119,000).
  
  · ”R.L. Stine’s The Haunting Hour” (Saturday, 8:30 p.m. ET) earned delivery increases against the prior four-week time period average among key demos, including: Households (+30%, 82,000), Kids 2-11 (+100%, 82,000), Kids 6-11 (+68%, 57,000), Adults 18-49 (+12%, 38,000), and Persons 2+ (+45%,145,000).
  
  Co-Viewing and Reach:
  · For this week, The Hub was the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty six percent (36%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (23%), Disney Channel (21%) and Cartoon Network (20%).
  
  · This weekend (multiple telecasts), “Transformers Prime” reached more than 1 million unique, unduplicated Persons 2+.

Competitive Highlights:

• The series premiere of “Transformers Prime” beat nickToons head-to-head in delivery in the time period with several key demos, including Households (+35%), Persons 2+ (+64%), Kids 2-11 (+71%), Boys 2-11 (+228%), Kids 6-11 ( +113%), Boys 6-11 (+152%), Girls 6-11 (+18%), Adults 18-49 (+105%), Men 18-49 (+43%) and Women 18-49 (+273%).

Source: Nielsen Media Research; program based dayparts; most current; 2/11/11 vs. 2/4/11 or vs. 1/14/11-2/4/11, growth by (000). Co-viewing in NPower.

[Sgt.Frog]

That's nice, certainly, I'm happy the HUB is doing good, mainly because, it has good cartoons, but isn't consumed by Live-Action the way, XD, Disney, and Nicklodeon are. It's nice it's doing well, but I have wonder if it would be possible to get numerical weekly ratings? Comparing premieres in simplified form.

[aegisrawks]

Alright! Im glad to hear The Hub is doing good.

[RagnarokSM]

That's awesome.

And, just a wonder, I don't watch The Hub that much since I can never find what channel it's on, but are there any original TV movies on The Hub?

[aegisrawks]

The Hub’s special Presidents Day nine-hour original programming marathon, Monday, February 21 (3p-12a) delivered week-to-week increases. The marathon block featured back-to-back episodes of the animated series G.I. Joe Renegades and the live-action Family Game Night.Overall, the nine-hour marathon (3p-12a) delivered week-to-week increases among K2-11 (61,000) up by +97%.

• G.I. Joe Renegades (3p-6p) delivered K2-11 (47,000), up by +62%
• Family Game Night (6p-12a) earned K2-11 (68,000), an increase of +113

I wish we could know MLP:FiM's Ratings but it seems this will have to do.