The Matrix Revolutions/Reloaded Update
Variety (http://www.variety.com) reports that up until the Super Bowl, Warner Bros. will have run what it calls its two-movie-sell, with print, broadcast, theatrical and Internet spots stressing that both Matrix movies hit theater screens in 2003. After that, however, it's all about promoting The Matrix Reloaded and The Matrix Revolutions individually.
The second film, which ends with a cliffhanger in the middle of a massive siege, will immediately be followed by a trailer for the third installment.
The studio is also mulling the idea of releasing the sequels on a record number of screens, surpassing "Chamber of Secret's" 3,700 locations.
Internationally, Warner Bros. is moving ahead with plans to release "Reloaded" three weeks after it bows domestically, and make it the widest release for an R-rated movie overseas.
In related news, Entertainment Tonight will be showing footage from the sequels' Super Bowl TV spot on the program this Thursday and Friday!