Netflix has reached an agreement with three smaller cable companies that, for the first time, will let U.S. subscribers watch the streaming video service's content as though it were an ordinary cable channel.
The deal will add Netflix as an app to certain set-top boxes nationwide on RCN, Grande Communications and Atlantic Broadband. It gives subscribers of those companies the ability to watch the Netflix content they would otherwise be able to get only on their PCs, tablets, and phones, or with a third-party set-top box.
Altogether, the agreement covers as many as 500,000 of the cable firms' existing subscribers -- though that figure could grow as more customers sign up for the offering.
To get the service when it launches Monday, customers must simultaneously subscribe to one of the three cable companies as well as Netflix itself. In addition, the technology requires a TiVo set-top box provided by the cable companies.