To Our CW Colleagues:
As summer draws to a close with the network on the eve of the 2008
fall launch, we want to take a moment to thank each and every one of
you for all your hard work and dedication.
We recognize that creating any new business is a difficult
proposition, and building a new broadcast network is no exception!
As we move forward into the new season, please know that CBS and
Warner Bros., are dedicated to the CW. We stand squarely behind you,
and are committed to doing what is necessary to ensure the success of
the CW venture.
During the last two years all of us have worked very hard to create
and build the CW. In that time we have had numerous successes: We
presented Madison Avenue with "Content Wraps" and "Quickies". We up-
ended the American pop culture with the creation of "Gossip Girl".
Now, The CW has created "90210," the most anticipated and buzzed-about
show of the new television season.
All of this has been supported by the most innovative and talked-about
marketing campaigns in recent memory, and along the way we have been
embraced by every important constituency from advertisers to
affiliates and even the press.
CBS and Warner Bros., through the CW, are collaborating to create
valuable content assets and build a network that benefits all our
business partners and our respective corporate entities.
For those of you who were not in the recent CW current meeting with
Nancy and Bruce, please let us state again: We support the network,
believe in it, and are committed to its future. All of us must
continue to work hard and push everyday to aggressively compete in
this marketplace. Our success will be born of focused and sustained
effort over the course of the next few years.
We thank you again, and please take a moment to appreciate the talents
and accomplishments of every individual in every department at The CW.
Best of luck to us all in the 2008-09 season!