Plus, the FCC stupidly decided to allow single companies to own more than 1 tv station in the same city. Why was it stupid? Because once a competing station wound up as a corporate sibling to another, the new owner would slash the budget for the newly aquired one, and cut staff, winding up with 1 workforce operating both. Programming is then acquired for both stations jointly, meaning that the syndicator lost an outlet to sell to.
In my city, the CW and My Network tv affiliate stations are owned by Sinclair broadcastings, and each year, they merely swap programs the already have under license around.
The Simpsons airs on one station, it gets moved to the other. And back again. Same with other sitcom reruns.
Additionally, the bigger station owners have their own syndication divisions, and the best times slots on both their stations in a city, would go to shows they own, cutting out independent sellers who need to secure good time slots in order to attract major advertisers. No top advertisers, means you can't risk financing an expensive scripted action series, that'll wind up running at 3am late Saturdays..
So the market was killed by a series of silly rule changes, and the greed of corporate bigwigs wanting to own everything in sight.
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