you have a lot more faith in the staff than i do. i would love to be proven wrong but i feel like if they had bigger plans for serena they would have hinted at something by now. the ryhorn racing, pokevison, and pokepuff episodes seem like big indicators that they don't have a clear vision on what the character should be doing. even some of those scenes in the early episodes before she joined ash seemed a bit directionless.
maybe the writers creative juices will start flowing once enough time has passed.
One theory I've heard about is that they might be saving her goal for some new feature in the third version/sequels to X/Y, but considering how that probably won't happen until next year if the rate of one or two new main series games coming out a year keeps up, I'm not sure if they're going that route. Serena obviously wouldn't get something like Contests at this point since something like that would have been introduced by now if they were going for a big sidequest goal for her. It didn't even take May that long to get into Contests when AG started. She'll most likely have some kind of goal later on. If we're still at this point in the second season of XY where she hasn't made any attempts at finding a goal, hasn't trained Fennekin and/or hasn't captured a new Pokemon, then I'd be more willing to write her off. At this point, it still feels a bit too early, especially when XY will run for at least another couple of years.
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