What is "The Amazing World of Gumball" about?

[Kaljinyu]

As in, what is its "hook" that dictates what it's about?

I watched it yesterday, but I still don't know. But to compare it to other CN examples, you could say Chowder was about the wacky adventures of an apprentice chef. Or that Flapjack was a piratey show about the wacky adventures of some pirate kid. Or that Adventure Time is about a young hero in a fantasy setting, with wacky adventures, of course.

As far as a hook, or what it's "about", Gumball seems like the European and more kid-friendly version of Regular Show, only Regular Show does the "show about nothing" thing ironically. Is Gumball a show about nothing, or am I missing the hook?

[ArgentDandelion]

The Amazing World of Gumball is a show about the domestic yet zany life of a blue cat (Gumball) his adopted brother, a fish-with-legs (Darwin) and the varied characters that inhabit Elmore. (assuming Elmore is the name of the town, and not just the name of the Junior High)

[Silverstar]

Yeah, Elmore's the name of the town.

As for what Gumball is about, it's not that complicated, really:

The Amazing World of Gumball is about a blue cat boy, his family and his life in the suburb of Elmore. The show's "hook", if you will, is that the town is inhabited by all manner of bizarre creatures, yet no one treats this as if it were anything unusual; the cast treats the bizarre like it's normal. Gumball himself is comically irresponsible, and many of the show's situations arise from that.

[The Huntsman]

As I stated in my review, I believe it’s best described as “a show about kids being kids”. I was quite concerned that the simple nature of the plots would serve as a detriment, and strongly believed that the show should try to have its plots match the craziness of its visual style, but… judging from the reaction to the sneak peek, it would seem that I am in the minority. I am glad that I am, as I want the series to succeed, but I wish I enjoyed it as much as everyone else. I have already seen “The Responsible” because it was in the review copy, so the next new episode for me is on the 16th, “The Third / The Debt”. It doesn’t do a whole lot to alleviate my concern about the plots, based on their brief descriptions, but I think I will begin to enjoy the series more once my heightened expectations, based on a year-and-a-half of promotion, begin to level off.

[Kaljinyu]

Yeah, Elmore's the name of the town.

The show's "hook", if you will, is that the town is inhabited by all manner of bizarre creatures, yet no one treats this as if it were anything unusual; the cast treats the bizarre like it's normal. Gumball himself is comically irresponsible, and many of the show's situations arise from that.

Ahhh, I get it. It's an Amazing World. With bananas and ghosts and cube dogs and ancient monkey-like teachers.

[TenPoundHammer]

"What is TAWoG about?"

It's about 11 minutes an episode, give or take. *rimshot*