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View Full Version : Pet Peeve: Altering Opening Logos



Maxie Zeus
09-19-2001, 02:51 PM
This is pretty dang trivial, so I guess I'm posting just to see how crazy you guys will think I am for caring.

I've noticed over the past few years that when releasing or rebroadcasting their movies and TV shows a lot of movie companies are dropping the logos that were originally attached and replacing them with their contemporary logos. Warners and United Artists, I've noticed, are the worst offenders. You never see the "Warner Bros-Seven Arts" logo except when attached to a Looney Tunes short, and forget seeing the stylized "W" from the 70s. United Artists has stripped their films of "Transamerica" logo they used during the late 60s, and I think even their films from the 80s are using the current UA design. The only time these studio will not make a change is if it alters too drastically the film's opening titles and/or theme music. And on TV, "Columbia Tri Star" appears where it once "Columbia" or even "Screen Gems."

Yeah, the logo is rarely part of the director's "artistic vision" (unless the director is Tim Burton, letting a flying saucer hover around the "WB" shield or drifting snow accumulate on the Fox logo). But it irritates me to see a contemporary work trifled with like that; I'd prefer to see the film as the audiences at the time saw it, including the contemporary logo.

In some cases it also smacks of claiming a special relationship where there isn't one. The Salkinds' "The Three Musketeers" was financed independently but released through Fox; ownership of the film eventually passed to Warners, and it is now Warner's logo that appears before the opening credits, and Fox's has vanished. ("Willie Wonka" is another example, being released theatrically by Paramount, I believe.) Studios are basically banks, of course, but to change the logo gives the impression that one studio was the backer of a film when it was really another.

Am I the only person bugged by this? Am I just really crazy or really anal?

Mr. Obsession
09-19-2001, 03:58 PM
While it doesn’t bother me, I'm sure that there are other's like yourself out there.



Originally posted by Maxie Zeus
Am I the only person bugged by this? Am I just really crazy or really anal?

So in this case I'd say it's a little of column A and a little of column B. :D

James Harvey
09-19-2001, 04:33 PM
I'm not a big fan of slapping new logos onto old movies when it interrupts the flow of music sometimes. UNIVERSAL will show botht he current and old UNIVERSAL logo when releasing an older title, same with MGM. But it does get annoying sometime. I'm not overly POed by it.

BourgeoisBuffoon
09-19-2001, 05:03 PM
Oh, I HATE these! Some jokes are ruined-see the Animaniacs theme. I dunno why the networks do this-it makes them look selfish, and we KNOW they came from another network-slapping on your name isn't going to change anything...:mad:

You aren't the only one who hates this, Maxie. The new logos are a greedy way for more attention...

Calhoun07
09-19-2001, 08:12 PM
that's always bothered me too, tho I never thought about posting about it, but I have noticed and would silently wonder why they do things like that as I watch the movie.

The Mad Hatter
09-20-2001, 09:19 AM
While I'm not overly annoyed by this, I would prefer to see the original logos, if nothing else but to make the _entire_ movie a snapshot of a previous time, logos and all.