Take a Test!

[Failure]

Just thought this was interesting. But the VALS survey is the most popular psychographic tool used by marketers all over. Find out what kind of a consumer you are!

http://www.sric-bi.com/VALS/presurvey.shtml

[gtracer72]

For my primary VALS, I got :


Experiencers

Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.


My secondary is:

Strivers

Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

These are pretty close to the truth for me.

[Outlander00]

I dunno about that... :p




Primary - Strivers

Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.


Secondary - Achievers

Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery.

With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices.

[Barb Gordon]

My primary is Experiencer, and my secondary is Innovator. Pretty close to the mark.

~Barb

[turbomog007]

I got Primary
Strivers

I got Secondary
Achievers


my primary is wrong in many ways :eek: seeing that I am not a trendy and I don't like shoping, but the Secondary is pretty much correct

[gristl24]

Innovator / Achiever does not seem like me. Especially the whole conservative part of the achiever title, that is waaaaaaayyyyy off.

[James]

Your primary VALS type is Innovator, and your secondary type is Experiencer. I'm pretty happy with that - that's me.

[Lucky Bob]

Your primary VALS type is Striver, and your secondary type is Experiencer.

Pretty good!

[ButteredToast]

I got Striver/Thinker...

"Strivers" is not me... that's totally full of crap. There's no way I'm "Trendy" or "Social." Feh... I'm a prime grade introvert... little socialness to be had here.

Thinkers (formerly Fulfilleds)
Thinkers are motivated by ideals. They are mature, satisfied, comfortable , and reflective people who value order, knowledge, and responsibility. They tend to be well educated and actively seek out information in the decision-making process. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge.

Thinkers have a moderate respect for the status quo institutions of authority and social decorum, but are open to consider new ideas. Although their incomes allow them many choices, Thinkers are conservative, practical consumers; they look for durability, functionality, and value in the products they buy.

"Thinkers" seem to fit pretty decently with me... it's in line with my INFP profile.

[Rune]

hmmm disappointing, I got striver/ achiever which to be honest is a complete load of cobblers :)

I'll stick with my INFJ profile that's so close to the bone its spooky

[Pilmedium]

I got 1)achiever and 2)experiencer. The experiencer part is off. Admittedly, I lied about my age because they had no choice for "under 18." :o

[murmur]

Originally posted by luckybob1985
Your primary VALS type is Striver, and your secondary type is Experiencer.

Pretty good! That's what I got, but it's way off. I even answered all the trendy questions with disagrees. Looking at the other categories though, I highly doubt I fit any mold. Thinker is pretty close, but I'm hardly settled and orderly! Any innovaters out there? That sounds more like me...

[Singin' Stray Cat]

Striver...and a Maker. Don't those contradict each other? Not to mention the "primary" one (Striver) is way off.

I'm disappointed too. :yawn:

[PowerZord]

i got tired at the 6th question so i din't finsih

[Sue_Jackson]

Here's what I got:


Striver/Achiever

Your primary VALS type is Striver, and your secondary type is Achiever.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

I like it, and a say it's pretty accurate. :D