Craig Crumpton
08-20-2002, 01:53 PM
<img border="1" src="http://www.toonzone.net/shows/images/cartoon-network/t-heman1.jpg" alt="He-Man" align="right" hspace="5" vspace="3" height=191 width=125>The return of cartoon superstars from He-Man and the Masters of the Universe (http://www.mattelboys.com/mastersoftheuniverse/) (Friday, 4-5:30 p.m.) proved their ratings strength remains powerful, particularly with male viewers. The original 90-minute movie special, which set the stage for the all-new weekly half-hour series premiering Friday nights at 6 p.m. starting Aug. 30, scored as the highest-rated program on all cable in its time period among boys 6-11, boys 9-14, men 18-24 and all viewers 12-24.
Highlights of the movie's ratings and delivery growth among key demographics vs. the same time period last year are
noted below:
Boys 9-14: 4.2 rating (up 45%), 405,000 delivery (up 59%)
Boys 6-11: 4.7 rating (up 15%), 458,000 delivery (up 29%)
Men 18-24: 1.4 rating (up 1,400%), 132,000 delivery (up 4,300%)
Tweens 9-14: 2.7 rating (up 29%), 491,000 delivery (up 34%)
Kids 6-11: 3.0 rating (up 3%), 552,000 delivery (up 12%)
Viewers 12-24: 1.5 rating (up 150%), 552,000 delivery (up 160%)
Adults 18-34: 1.0 rating (up 233%), 472,000 delivery (up 278%)
Action programming was hot throughout the week as well on "Toonami (http://www.cartoonnetwork.com/toonami/)," the network's weekday afternoon action-adventure block (4-7 p.m.), whose overall ratings with tweens 9-14 (2.9) grew by 45 percent as delivery grew by 53 percent. DragonBall Z (M-F, 6:30 p.m.) was the highest-rated show in the block among tweens 9-14 (4.3, up 105%), boys 9-14 (7.3, 135%) and kids 6-11 (4.1, up 17%). Delivery among the same demographics grew by 199 percent, 160 percent and 26 percent, respectively. Brand new episodes of DragonBall Z are scheduled to premiere this fall on Sept. 16.
In other ratings news, Cartoon Network was #1 for the week in prime time delivery of kids 2-11 (1,119,000) and kids 6-11 (670,000).
He-Man and the Masters of the Universe is the story of how Prince Adam became He-Man, the most powerful man in the universe. He-Man and the Masters of the Universe defend Castle Grayskull and all of Eternia from the tyrannical Skeletor and his Evil Warriors. The He-Man series was introduced to television audiences in 1983 and became one of the most successful kids entertainment properties in history.
[SOURCE: Cartoon Network Press Release (http://cartoonnetwork.com) ]
RATING PERIOD: 8/12/02 - 8/18/02
SOURCE: Turner Entertainment Research from Nielsen Media Research data.
NOTES: All ratings based on coverage homes for the network
Highlights of the movie's ratings and delivery growth among key demographics vs. the same time period last year are
noted below:
Boys 9-14: 4.2 rating (up 45%), 405,000 delivery (up 59%)
Boys 6-11: 4.7 rating (up 15%), 458,000 delivery (up 29%)
Men 18-24: 1.4 rating (up 1,400%), 132,000 delivery (up 4,300%)
Tweens 9-14: 2.7 rating (up 29%), 491,000 delivery (up 34%)
Kids 6-11: 3.0 rating (up 3%), 552,000 delivery (up 12%)
Viewers 12-24: 1.5 rating (up 150%), 552,000 delivery (up 160%)
Adults 18-34: 1.0 rating (up 233%), 472,000 delivery (up 278%)
Action programming was hot throughout the week as well on "Toonami (http://www.cartoonnetwork.com/toonami/)," the network's weekday afternoon action-adventure block (4-7 p.m.), whose overall ratings with tweens 9-14 (2.9) grew by 45 percent as delivery grew by 53 percent. DragonBall Z (M-F, 6:30 p.m.) was the highest-rated show in the block among tweens 9-14 (4.3, up 105%), boys 9-14 (7.3, 135%) and kids 6-11 (4.1, up 17%). Delivery among the same demographics grew by 199 percent, 160 percent and 26 percent, respectively. Brand new episodes of DragonBall Z are scheduled to premiere this fall on Sept. 16.
In other ratings news, Cartoon Network was #1 for the week in prime time delivery of kids 2-11 (1,119,000) and kids 6-11 (670,000).
He-Man and the Masters of the Universe is the story of how Prince Adam became He-Man, the most powerful man in the universe. He-Man and the Masters of the Universe defend Castle Grayskull and all of Eternia from the tyrannical Skeletor and his Evil Warriors. The He-Man series was introduced to television audiences in 1983 and became one of the most successful kids entertainment properties in history.
[SOURCE: Cartoon Network Press Release (http://cartoonnetwork.com) ]
RATING PERIOD: 8/12/02 - 8/18/02
SOURCE: Turner Entertainment Research from Nielsen Media Research data.
NOTES: All ratings based on coverage homes for the network