Rebrand Boomerang into CN 2

[ToonsLover]

Anyone else think a 2nd CN would be more successful than Boomerang? It'd be devoted to airing all the Cartoon Cartoons, new and old, and plus they'd probably eventually be able to become ad-oriented. Much like how Nicktoons started out. And just like Boomerang, it wouldn't cost Turner a dime with the exception of bumpers. ;)

[Blackstar]

...Or Turner could just start airing all of the Cartoon-Cartoons on Boomerang now. Today. Right now. There's no reason why they can't. They're just sitting there in the Cartoon Network vaults and Boom wouldn't have to pay a penny for them. I don't think that we'd need an entire channel just for the Cartoon-Cartoons. Since most of the Cartoon-Cartoons from the 1990s are now 20-years old, why not just air them on Boomerang along with the old-school cartoons? Turner has already started airing some of the CCs on Boom, why not just air them all ? As previously stated, this wouldn't cost Turner a dime.


and plus they'd probably eventually be able to become ad-oriented.

You've got that backward. Boomerang is available in so few homes because it's ad free, not the reverse. The only thing stopping Boomerang from becoming an ad supported channel is that most sponsors aren't willing to fund a channel that has no original programming. Boomerang is able to become ad supported today. Right now. All that would need to happen would be for Turner to add some new and original shows to Boom's schedule, and with sponsors and ads to pay for it's programming, more cable/satellite channels would be willing to pick up the channel.

The down side of this is that Boom becoming an ad supported channel would immediately kick open the door for new and original programming on the channel, which would mean that old-school toons would likely be relegated to only airing during non-peak viewing hours (meaning that we'd gradually see less and less of them on the channel), essentially becoming like Nicktoons is now, then Boom truly would be a 2nd Cartoon Network, in other words, a virtual clone of CN.

[Silverstar]

Boomerang wouldn't need to rebrand itself or become ad-supported in order to run the Cartoon-Cartoons; they could do that tomorrow if they chose to. Boom would have to become a commercial channel in order to add outside acquisitions to the lineup, but they already own all of the Cartoon-Cartoons, so they wouldn't have to jump through hoops to to run them, and as already stated, Boom already shows some CC's. My feeling is that Turner should stop being so mamby-pamby about it and go the whole nine yards: just start airing all of the Cartoon-Cartoons alongside their current schedule, and actually show all of the episodes of them. Is it really so hard for Turner to go into their own vault and air every episode of every show that they own?


It'd be devoted to airing all the Cartoon Cartoons, new and old, and plus they'd probably eventually be able to become ad-oriented. Much like how Nicktoons started out.

Boomerang already is like how Nicktoons started out, except that they don't run the majority of their 90's originals. And Nicktoons became a commercial channel because unlike Turner, Viacom actually wanted their channel to start making money. They realized that advertisers weren't going to go near a channel which doesn't show anything new, and that ads = money= newer shows and acquisitions = more viewers, which is why they revamped Nicktoons into its' current state. Unfortunately, it also spelled the near extinction of the older Nicktoons from the network, and if Turner followed their example, the older cartoons on Boom would likely suffer the same fate.

I personally think that there's enough room on a 24-hour channel to accommodate both the 60's-90's Hanna-Barbera, DePatie-Freleng and MGM cartoons as well as the Cartoon-Cartoons, but the best way for that to happen would be for Boomerang to remain ad-free. The second Boom became a commercial network there'd be a bigger demand for newer shows, which could in all probability end up turning Boomerang into a clone of Cartoon Network. There'd be no point in having a CN2 that's exactly like CN1.

[Eric B]

I'd call it CN Classic, and bring back the promos from that period of CN (the 90's), and "Boomerang" could revert to a year themed block on it.

So it would be justified in showing some newer stuff, yet not be a clone of CN 1.

[ToonsLover]

I suppose you're right, I'm just saying how as a network I'd think they'd have more opprotunity by rebranding it because although it'd turn into like how Nicktoons is now, they'd be able to actually make money off the network. You can't really add new series to something devoted to classic cartoons. But I agree, I've never understood why they didn't shuffle up the Cartoon Cartoons airing, although seeing something like Chowder air on the network would be...weird.

[Silverstar]

Just rebranding Boomerang alone wouldn't start making it money, and Turner's no going to pay to rebrand the channel if they're not going to make the money they poured into it back. Boomerang doesn't have enough viewers to warrant a rebrand. Right now subscription fees are the only money that Turner makes from Boom. The channel would have to become ad-supported in order to start turning a profit, which could work, but as stated above, it's potentially a double-edged sword. The second one started adding new shows into the mix, the channel wouldn't be Boomerang anymore, since the newer shows and acquisitions would take precedent over the classics.


I've never understood why they didn't shuffle up the Cartoon Cartoons airing, although seeing something like Chowder air on the network would be...weird.

Chowder just ended a couple of weeks ago; it's not going to start airing on Boom now, as well it shouldn't. It's way too soon for that. Maybe in about 5 years or so, Chowder could come to Boomerang (assuming the channel is still around by then), but not now.

Shows like Juniper Lee, Robot Jones, Time Squad, Megas XLR and the like haven't been seen anywhere for years now, and since CN owns these shows outright and there aren't any plans to re-air them on CN anytime, I don't see any reason why they can't air on Boom.

[Blackstar]

Ultimately, I think it comes down to what the viewers would rather have: a 24/7 CN classics channel, or an ad supported, money making channel? Because Boomerang can't be both. Turner can't embrace 1 format without sacrificing the other. Companies aren't willing to sponsor a channel that has zero new shows, so the only way for Boom to make money and become ad supported would be to add new and original shows to it's lineup, but once that were to happen, the old-school cartoons would immediately take a back seat to the new shows. Making Boom into an commercial channel if fine as long as you'd be OK with seeing more new and original shows and less of CN's "classic" library on said channel. Conversely, if Boom is to remain a retro animation channel, it has to remain ad free. I agree with Silverstar; the only way that I'd want a Cartoon Network 2 would be if it offered something that Cartoon Network doesn't presently offer. There'd be no point in turning Boom into CN2 if the channel would just be a clone of CN.

[ToonsLover]

Chowder just ended a couple of weeks ago; it's not going to start airing on Boom now, as well it shouldn't. It's way too soon for that. Maybe in about 5 years or so, Chowder could come to Boomerang (assuming the channel is still around by then), but not now.

Ah, I thought you guys meant by "...Or Turner could just start airing all of the Cartoon-Cartoons on Boomerang now." that every Cartoon Cartoon would take turns. As for the thing with paying to change Boomerang, it'd be just like how Nicktoons started out, the CN version of it, at first airing all the Cartoon Cartoons commercial free, and then building up to where Nicktoons is now. The funny thing is that Nicktoons is now mainly an action channel, yet CN needs this more than them. I'm not saying air new episodes of action shows on this channel, but give them better treatment than they're getting as of now. Ex: More than a total of 2 airings a week. And even though after typing this am I just seeing your response Blackstar, that could be something different, less of a dedication to all the comedy currently on CN.

[Silverstar]

Ah, I thought you guys meant by "...Or Turner could just start airing all of the Cartoon-Cartoons on Boomerang now." that every Cartoon Cartoon would take turns.

Oh no, I didn't mean that Boomerang should air every Cartoon Network original series from 1996 to last week; there wouldn't be any point to that, because that would just mimicking Cartoon Network's schedule. IMO, there should be at least a 5-year waiting period of a show being off the air and out or regular rotation on CN for it to be eligible to run on Boom.

Also (puts on geek glasses) technically, Chowder isn't a Cartoon-Cartoon. CN stopped using that brand name in 2003, after Evil Con Carne. Hi Hi Puffy AmiYumi was also not a Cartoon-Cartoon, since it was made by Renegade Animation rather than Cartoon Network Studios, neither was Megas XLR, since it didn't air during CN's then Friday night programming block, Cartoon-Cartoon Fridays.

Technically there were only 15 Cartoon-Cartoons:



Dexter's Laboratory
Johnny Bravo
Cow & Chicken
I Am Weasel
The Powerpuff Girls
Ed, Edd 'n' Eddy
Mike, Lu & Og
Courage the Cowardly Dog
Sheep in the Big City
Time Squad
Grim & Evil
Whatever Happened to Robot Jones?
Codename: Kids Next Door
The Grim Adventures of Billy & Mandy
Evil Con Carne

..and out of this 15, only 6 of them have ever aired on Boomerang (Dexter, Johnny, PPG, C&C, ML&O and Courage).

[Blackstar]

As a point of interest, there is a Cartoon Network Too (http://en.wikipedia.org/wiki/Cartoon_Network_Too) channel that's available in Great Britain.

[Antiyonder]

Ultimately, I think it comes down to what the viewers would rather have: a 24/7 CN classics channel, or an ad supported, money making channel? Because Boomerang can't be both. Turner can't embrace 1 format without sacrificing the other. Companies aren't willing to sponsor a channel that has zero new shows, so the only way for Boom to make money and become ad supported would be to add new and original shows to it's lineup, but once that were to happen, the old-school cartoons would immediately take a back seat to the new shows. Making Boom into an commercial channel if fine as long as you'd be OK with seeing more new and original shows and less of CN's "classic" library on said channel. Conversely, if Boom is to remain a retro animation channel, it has to remain ad free. I agree with Silverstar; the only way that I'd want a Cartoon Network 2 would be if it offered something that Cartoon Network doesn't presently offer. There'd be no point in turning Boom into CN2 if the channel would just be a clone of CN.

I don't know about that. Didn't TVLand last a long time as a rerun only channel itself?

Only reason that Network got stale was due to marathoning their shows.

[Silverstar]

Only reason that Network got stale was due to marathoning their shows.

I personally lost interest in TV Land when they stopped doing 'Super Retro-Vision Saturdays', which I enjoyed. Pity Boom can't do something like that.

[Eric B]

As a point of interest, there is a Cartoon Network Too (http://en.wikipedia.org/wiki/Cartoon_Network_Too) channel that's available in Great Britain. Wow, and that exists side by side with the Boomerang over there! (so they have all three!) Wonder why they don't just do that here, then.

[The Nameless]

I kind of want a revamp of the channel to happen.

I would like it if they added more shows to the schedule and took advantage of the huge cartoon library that Turner has access to, of course. I also wish Cartoon Network would promote the channel more.

As for watching the channel constantly, I don't do that. I have phases of watching it: I get interested and watch it for a while, then I quit. Then several months later I start again.


Wow, and that exists side by side with the Boomerang over there! (so they have all three!) Wonder why they don't just do that here, then.

Maybe Turner isn't as dedicated to the Cartoon Network brand here as they are in the UK? I mean, Boomerang's been spending ten years just sitting around, they probably aren't inclined to start an American CN Too. That, and there's the issue of coverage: how many homes would the channel reach at launch?

Also, you should know that new pay TV channels tend to show up there much more often than they do in the US, so there's that.

[Silverstar]

As a point of interest, the UK's Boomerang (http://en.wikipedia.org/wiki/Boomerang_%28UK_%26_Ireland%29) airs live-action shows along with the classic cartoons. The UK also has a preschool CN called Cartoonito (http://en.wikipedia.org/wiki/Cartoonito).


As for watching (Boomerang US) constantly, I don't do that. I have phases of watching it: I get interested and watch it for a while, then I quit. Then several months later I start again.

Yeah, Boom isn't the kind of channel I can watch everyday; the repetition really starts to wear on me after a while. I have to stay away from it for a few months, then maybe I can come back to it.

[ToonsLover]

As a point of interest, there is a Cartoon Network Too (http://en.wikipedia.org/wiki/Cartoon_Network_Too) channel that's available in Great Britain.
Wow, I wish we had that.

[defunctzombie]

Everybody keeps kicking Boomerang around like a soccer ball. No one wants it to keep its theme. Yet, people scream and whine when channels like TV Land stray from the path. :rolleyes:

[Silverstar]

Everybody keeps kicking Boomerang around like a soccer ball. No one wants it to keep its theme. Yet, people scream and whine when channels like TV Land stray from the path. :rolleyes:


I don't; I haven't watched TV Land in years. Mind you, that's not out of "old shows = bad!" snobbery, or even "new shows = bad!" snobbery, it's just that currently nothing on the channel holds my interest.

To clarify my stance on Boomerang: my issue with Boom isn't that it's a retro channel, nor is it even that they only show Hanna-Barbera, Ruby-Spears and (until a few years ago) Warner Bros. cartoons. While I would like to see Boom expand its' roster to include classic cartoons from other studios, I can accept that they can't or won't for whatever reason.

No, my issue with Boomerang is that it only loops the exact same 9 or 10 shows and movies continuously, and has done so with nary a smidge of variety for almost a decade. Outside acquisitions cost money, and Turner isn't willing to spend money on Boomerang. Fine, I can live with that. But why only run such a small number of shows (and only a select number of episodes of these shows to boot) when between them Turner and WB have hundreds upon hundreds of cartoons that they could be airing? And would it kill them to mix things up more than once every few years?

I just hate to see what could be a potentially good and entertaining channel be squandered so badly.