Zedd
09-22-2005, 09:24 PM
Nineteen-year Warner Bros. veteran and respected marketing executive Lisa Gregorian has been promoted to the newly created position of Executive Vice President, Worldwide Marketing for the recently created Warner Bros. Television Group, the company announced today.
In her new position, Gregorian will work with the studio’s internal television marketing teams as well as television networks and stations worldwide to maximize and fully exploit the promotional and marketing opportunities available to all of the studio’s television properties. She and her team will work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. Additionally, Gregorian will continue to serve as the studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s varied media platforms.
In the animation arena, the WBTVG marketing group will represent the Studio to Kids WB and Cartoon Network to fully exploit all marketing and media opportunities, as well as work directly with Warner Bros. Consumer Products to explore opportunities.
[Source: <a href="http://www.timewarner.com/corp/newsroom/pr/0,20812,1108560,00.html" target="blank">Time Warner</a>]
In her new position, Gregorian will work with the studio’s internal television marketing teams as well as television networks and stations worldwide to maximize and fully exploit the promotional and marketing opportunities available to all of the studio’s television properties. She and her team will work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. Additionally, Gregorian will continue to serve as the studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s varied media platforms.
In the animation arena, the WBTVG marketing group will represent the Studio to Kids WB and Cartoon Network to fully exploit all marketing and media opportunities, as well as work directly with Warner Bros. Consumer Products to explore opportunities.
[Source: <a href="http://www.timewarner.com/corp/newsroom/pr/0,20812,1108560,00.html" target="blank">Time Warner</a>]