Justice League DVD advertising: some statements

[Calhoun07]

I was very pleased to see in my latest edition of Video Store Magazine they had a two page spread for an advertisement for the new JL DVDs (one page by itself) and the other Batman DVDs coming out April 23rd. Two page spreads like this in VSM are not common, and it's impressive to see WB devoting space to these titles like this. (I only wish I had a scanner to share it with you all!)

It's an ad geared towards video store retailers and people who order product for their stores, and so it gives pointers on which audience the DVDs are marketed towards. WB predicts in this ad that 45% of the audience will be boys 6-7 (who "enjoy Justice League characters ahead of Power Rangers, Superman :confused:, and Star Wars")

The rest of the target audience WB is aiming for are adults. "Jusice League characters enjoy higher standing among adults, surpassing Star Wars, Spiderman (sic), NASCAR and Wrestling. Justice League was #2 in "Definite" overall consumer product purchase interest among adults in 2001." (These findings are from CA Walker, with the Super Heroes Awareness & Attitudes Survey/2001).

While I am glad they are gearing some of this marketing towards adults, do you think it's accurate that 45% of the audience are 6-7 year old boys? Geez, it's no wonder WB doesn't give us lavish season sets if they believe that strongly the large chunk of their audience are so young!

[Batman 80]

That's some interesting news.

[Squall]

I think that Warner Bros. isn't the only one who should be spreading the word on Justice League.

For example, when the Justice League's first DVD comes out in April, I'm going to buy three copies of it; one for myself; and two for friends of mine, who haven't seen Justice League yet, for their birthdays. I'm helping to spread the word! :D

I think that all of us should spread the word in any way we can. We should encourage family, friends, and even acquaintances to watch Batman: The Animated Series, The Batman/Superman Adventures, Justice League, and Batman Beyond! Make copies of episodes you've recorded on VHS tapes and pass these copies on to friends, family and acquaintances. Buy friends and family the DVDs for their brithdays and Christmas... well, you get the idea. :)

I've been doing that very thing. At one point (that is, before my older, second VCR finally died on me), I had one 8-hour VHS tape devoted to Batman, and one 8-hour VHS tape devoted to Superman. I think I handed out about 10 copies of each VHS tape to various people. :D

So spread the word! The more people we can get interested in our beloved four TV shows, the better! :p