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Perry White
02-28-2002, 07:40 PM
KIDS’ WB! TAKES HOME THE GOLD FOR FEBRUARY SWEEPS AND CLAIMS 8TH STRAIGHT SWEEP VICTORY FOR SATURDAY MORNING

KIDS’ WB! TAKES #1 NETWORK SPOT IN BOYS 6-11 AMONG ALL COMPETITION AND SCORES AS #1 BROADCAST NETWORK IN KIDS 2-11, KIDS 6-11 AND BOYS 2-11 WITH GAINS IN EVERY DEMO

POKÉMON: JOHTO LEAGUE CHAMPIONS REIGNS AS #1 BROADCAST AND CABLE PROGRAM IN BOYS 6-11 AND #1 BROADCAST PROGRAM IN KIDS 2-11, KIDS 6-11 AND BOYS 2-11

Network Dominates Final Saturday of February Sweeps Among Broadcast Competition In Kids 2-11, Kids 6-11, Boys 2-11 And Boys 6-11

Jackie Chan Adventures Captures #1 Program Spot For Morning Among All Competition In Boys 6-11 And Leads Broadcast Competition In Kids 2-11, Kids 6-11 And Boys 2-11
<img border="0" src="http://www.toonzone.net/shows/images/kidswb/kidswblogo.jpg" alt="Kids WB!" align="right" hspace="5" vspace="3" width="103" height="150">BURBANK, CA (February 28, 2002) — Kids' WB! took home the gold for the 8th consecutive Saturday morning sweeps, dominating the highly competitive February sweeps as the #1 broadcast network in Kids 2-11 (3.2/13), Kids 6-11 (3.9/16) and Boys 2-11 (4.2/16). The network captured the #1 network spot among all competition in Boys 6-11 (5.2/20), tying Nickelodeon (5.2/21), and achieved a +21% ratings increase and +18% share increase over the parallel sweep last year. While the broadcast competition saw a sharp decline and little-to-no growth over last year’s sweep, Kids' WB! posted gains in all key demos, including Kids 2-11 (+14%/+18%), Kids 6-11 (+18%/+23%), Boys 2-11 (+17%/+14%), Girls 2-11 (+11%/+13%) and Girls 6-11 (+18%/+22%).

<a href="http://www.toonzone.net/shows/images/kidswb/pokemon1.jpg" target="_blank">
<img border="0" src="http://www.toonzone.net/shows/images/kidswb/t-pokemon1.jpg" alt="Pika!" align="left" hspace="5" vspace="3" width="125" height="167"></a>During February sweeps, Kids' WB! was the only broadcast network to finish with programs in the top 10 among all competition, including cable, in Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11. Pokémon: Johto League Champions (10:00 a.m. ET) reigned as the #1 broadcast and cable program in Boys 6-11 (6.8/25) and the #1 broadcast program in Kids 2-11 (4.3/16), Kids 6-11 (5.3/20) and Boys 2-11 (5.7/20). X-Men: Evolution (10:30 a.m. ET) ranked among the top 10 overall programs in Kids 2-11 (#10), Kid 6-11 (#9), Boys 2-11 (#9) and Boys 6-11 (#5), and led the broadcast competition to rank #2 in Kids 2-11 (4.0/15) and Kids 6-11 (4.8/18) and #3 in Boys 2-11 (4.9/18) and Girls 2-11 (3.1/11), tying ABC’s “Even Stevens.” <a href="http://www.toonzone.net/shows/images/kidswb/xmen1.jpg" target="_blank">
<img border="0" src="http://www.toonzone.net/shows/images/kidswb/t-xmen1.jpg" alt="X-Men!" align="right" hspace="5" vspace="3" width="125" height="156"></a> Jackie Chan Adventures (9:00 a.m. ET) took the #3 broadcast and cable program spot in Boys 6-11 (6.0/21) and the #3 broadcast program spot in Kids 6-11 (4.6/17) and Kids 2-11 (3.7/14), tying with The Mummy (3.7/13). The breakout hit series The Mummy (9:30 a.m. ET) topped all competition to finish as the #4 program in Boys 6-11 (5.9/21), and among the broadcast competition ranked #2 in Boys 2-11 (5.0/17) and #4 in Kids 6-11 (4.5/16). Leading the network to a strong sweep victory were favorites The Nightmare Room, Yu-Gi-Oh! and Static Shock, which placed among the top 10 broadcast programs in Kids 6-11, Boys 2-11 and Boys 6-11.

<a href="http://www.toonzone.net/shows/images/kidswb/jackiechanadvs2.jpg" target="_blank">
<img border="0" src="http://www.toonzone.net/shows/images/kidswb/t-jackiechanadvs2.jpg" alt="Jackie!" align="left" hspace="5" vspace="3" width="125" height="157"></a>On Saturday, February 23, the final Saturday of February sweeps, Kids' WB! led all broadcast competition, with seven of the top 10 programs, to rank #1 among Kids 2-11 (3.4/13), Kids 6-11 (4.1/16), Boys 2-11 (4.9/18) and Boys 6-11 (5.6/21). Among Kids 2-11, Kids' WB! outperformed CBS (2.2/10), ABC (1.8/7) and Fox Kids (1.6/6). For the morning, comedy-adventure series Jackie Chan Adventures (9:00 a.m. ET) topped all competition, including cable, to finish as the #1 program in Boys 6-11 (7.1/23) and the #1 broadcast program in Kids 2-11 (4.6/16), Kids 6-11 (5.4/20) and Boys 2-11 (6.3/20). X-Men: Evolution (10:30 am. ET) took the #2 broadcast and cable program spot for the morning in Boys 6-11 (6.9/25), and among the broadcast competition ranked #2 in Kids 2-11 (4.2/15), Kids 6-11 (5.2/18) and Boys 2-11 (5.7/21).