HellCat
06-11-2008, 12:14 PM
http://lh4.google.com/rgz91.gunota/R8Ewaadhr2I/AAAAAAAAACA/-9lZKiTVggc/jpf.jpg Random Gunpla facts & figures Nikkei Business Online has been posting a series of discussions with Bandai Hobby Division's Deputy General Manager & Bandai Hobby Center chief Katsuhiko Sasaki. The second one (http://business.nikkeibp.co.jp/article/nba/20080610/161352/) focuses on his work as a manager and the people who support the Gunpla market.
- Development of a plamodel takes 120-150 days from design to shipping out. They plan on optimizing this to 100 days.
- The plamodel market exceeds 50 billion yen in value.
- Said market is such that even 10-year-old products can be manufactured and sold with repeated demand. The ratio of sales for new products vs. old products is roughly 50-50.
- The people who buy Gunpla can be largely divided into two groups: 14-year-olds who purchase them because of their interest in the newest Gundam on TV and 35-year-olds who've been fans since First Gundam. Gunpla has been particularly sustained by the latter.
In turn, the BB Senshi market is sustained by currently single 22 year olds.
- Development of a plamodel takes 120-150 days from design to shipping out. They plan on optimizing this to 100 days.
- The plamodel market exceeds 50 billion yen in value.
- Said market is such that even 10-year-old products can be manufactured and sold with repeated demand. The ratio of sales for new products vs. old products is roughly 50-50.
- The people who buy Gunpla can be largely divided into two groups: 14-year-olds who purchase them because of their interest in the newest Gundam on TV and 35-year-olds who've been fans since First Gundam. Gunpla has been particularly sustained by the latter.
In turn, the BB Senshi market is sustained by currently single 22 year olds.