Ubisoft is back at it again for the Pre Teen girl market...

[Zeonic Freak]

Remember that old thread i did with the Imagine DS games, well, its true.

Heres another Kotaku funfilled article all about it:

http://kotaku.com/gaming/ubisoft-claims/girls-so-want-babies-clothes-and-cooking-306405.php


Girls So Want Babies, Clothes and Cooking (http://kotaku.com/gaming/ubisoft-claims/girls-so-want-babies-clothes-and-cooking-306405.php)

http://kotaku.com/assets/resources/2007/10/babyz_coverart.jpg Remember Ubisoft's propagation of female gaming stereotypes Imagine series (http://kotaku.com/gaming/instruct-them/ubisoft-puts-women-in-their-place-287100.php) for the DS? Sure ya do! According to French publisher Ubisoft, in-house research showed that pre-teen girls were interested in things like fashion, cooking and caring for animals and babies (and probably baby animals). The Imagine series is aimed at 6-14 year-old females. According to Ubisoft's Shara Hashemi:



We did research, and we are studying the market... that's what the girls actually like, so we should try to fulfill their needs... Those games were really designed for young girls who are just looking for fun games and ways to explore their favorite hobbies... From what we've seen, [the girls] didn't mention anything about being a police officer.

Thus, later this month will see clothes deigning and photo shoot coordinating Imagine: Fashion Designer, cooking with gas Imagine: Master Chef, sick animal vet sim Imagine: Animal Doctor and baby-sitting title Imagine: Babyz. (See that? See how they changed Imagine: Babies to Imagine: Babyz?) Next March, Ubisoft will release another DS title, Imagine: Figure Skater, and there are plans to expand to the Wii. According to Hashemi, "The games are built on ideas and concepts that every girl can relate to and they allow girls to expand their creativity while they're learning real facts and real-life concepts." Can't wait for Imagine: Glass Ceiling!

So, get ready for feminist around the world to go balistic over Gamestop stores and other places that will be selling this game...

[Peter Paltridge]

Ubistupid, Ubisoft.

[Eddy]

While I'm sure the game suck, it's still really no different than buying a little girl a baby doll or something. It's just this happens to be a video game.

[Simpler Simon]

I really don't get why people are making such a big deal of this.

It's a series of software aimed at a certain demographic. That's all it is. No one is forcing every girl to play this game and be brainwashed by it, nor is every mother going to immediately buy this for their children and tell them "that's all there is to life."

Would this series be worth talking about if it was aimed at boys instead of girls, and featured ideas like how to use power tools, fix cars, etc?

[Tanooki]

Would this series be worth talking about if it was aimed at boys instead of girls, and featured ideas like how to use power tools, fix cars, etc?
good point. if ubisoft made an "imagine accounting" or an "imagine car maintenance" game, i'd be all over it

[Zeonic Freak]

good point. if ubisoft made an "imagine accounting" or an "imagine car maintenance" game, i'd be all over it

Imagine: Fixing up a Shelby GT500

Id be all over that as well...

[William C. Maune]

Is it necessary to condemn "feminists" (who aren't actually bad) before they actually say anything?

Anyway, it's hard for me to say too much without knowing more about the game itself. It could very well be complaint worthy depending on how it is handled. If it takes the subject seriously (as I presume the proposed in this thread Imagine: Car Repair would) then I don't see too much of an issue.

I'm more offended by the spelling "babyz"

[Mr. Ralph]

those babies are cute, though:anime: