James Harvey
01-28-2002, 04:17 PM
Justice League Adventures #1 will be the comic book that DC Comics hopes new readers will pick on Free Comic Book Day, scheduled for May 4th, the day after the new Spider-Man opens. Diamond Comics Distributor is the spearhead of this campaign and has released a press release for the special event:
<a href="http://news.toonzone.net/images/jlafc.jpg"><img src="http://news.toonzone.net/images/jlafc-t.jpg" border=0 align="right"></a>Free Comic Book Day hits on May 4, but Diamond -- working with retailer Joe Field, the promotion's originator, and dozens of suppliers -- is gearing up for it in February with a massive campaign that will make consumers aware of this unprecedented, industrywide event, and invite more suppliers and retailers to join in the excitement!
The promotion enables retailers to order special-edition giveaway comics from the participating publishers at low cost for giveaway to consumers on Saturday, May 4, the day after Sony Pictures' eagerly awaited Spider-Man film will premiere.
To participate in the promotion, retailers must order at least 50 copies each of the Free Comic Book Day titles offered by Dark Horse Comics, DC Comics, Image Comics, and Marvel Comics. In exchange, participants will receive a listing on the promotion's website (http://www.freecomicbookday.com) that enables consumers to find them easily, and free point-of-purchase posters for the event. Participating retailers also have the option to receive free copies of Free Comic Book Day titles from other suppliers in proportion to their order for the Premier titles. (Complete details can be found on page 12 of the February Previews Order Form, and in the February issue of Diamond Dialogue.)
The February issue of Previews offers a two-page spread displaying the cover art from titles that are being offered in the promotion. Aimed at consumers, the spread encourages regular comics customers to bring a friend to their comics store for the event, thus offering retailers an opportunity to increase their customer base. (Retailers will find a complete listing of available titles on page 12 of the February Previews Order Form, and in the February Dialogue.)
While Previews delivers news of the promotion to consumers, the February issue of Diamond Dialogue will give retailers the latest information about what suppliers, titles, and promotional efforts are going into making Free Comic Book Day a memorable event. The article also details how retailers can make this promotion even more special by working with the media, other businesses, and their area libraries.
Details about the promotion are available online at http://www.FreeComicBookDay.com
<a href="http://news.toonzone.net/images/jlafc.jpg"><img src="http://news.toonzone.net/images/jlafc-t.jpg" border=0 align="right"></a>Free Comic Book Day hits on May 4, but Diamond -- working with retailer Joe Field, the promotion's originator, and dozens of suppliers -- is gearing up for it in February with a massive campaign that will make consumers aware of this unprecedented, industrywide event, and invite more suppliers and retailers to join in the excitement!
The promotion enables retailers to order special-edition giveaway comics from the participating publishers at low cost for giveaway to consumers on Saturday, May 4, the day after Sony Pictures' eagerly awaited Spider-Man film will premiere.
To participate in the promotion, retailers must order at least 50 copies each of the Free Comic Book Day titles offered by Dark Horse Comics, DC Comics, Image Comics, and Marvel Comics. In exchange, participants will receive a listing on the promotion's website (http://www.freecomicbookday.com) that enables consumers to find them easily, and free point-of-purchase posters for the event. Participating retailers also have the option to receive free copies of Free Comic Book Day titles from other suppliers in proportion to their order for the Premier titles. (Complete details can be found on page 12 of the February Previews Order Form, and in the February issue of Diamond Dialogue.)
The February issue of Previews offers a two-page spread displaying the cover art from titles that are being offered in the promotion. Aimed at consumers, the spread encourages regular comics customers to bring a friend to their comics store for the event, thus offering retailers an opportunity to increase their customer base. (Retailers will find a complete listing of available titles on page 12 of the February Previews Order Form, and in the February Dialogue.)
While Previews delivers news of the promotion to consumers, the February issue of Diamond Dialogue will give retailers the latest information about what suppliers, titles, and promotional efforts are going into making Free Comic Book Day a memorable event. The article also details how retailers can make this promotion even more special by working with the media, other businesses, and their area libraries.
Details about the promotion are available online at http://www.FreeComicBookDay.com