Vin
01-24-2002, 03:19 PM
DRAGON BALL Z AND POWERPUFF GIRLS' POWER-PACKED PROMOTION AT BURGER KING® RESTAURANTS
"Power Pairs" Inside Big Kids' Meals Mean Double the Fun for Boys and Girls
MIAMI, FL - January 24, 2002 - Beginning January 28th, it's double the toys and double the fun for BURGER KING® Big Kids Meal customers at participating BURGER KING® restaurants nationwide. Buttercup, Blossom, and Bubbles, collectively known as the Powerpuff Girls, will be paired with Goku, Krillin and the rest of the Dragon Ball Z crew inside BURGER KING® Big Kids' Meals, creating double the value - and double the excitement - for young BURGER KING customers.
"The Powerpuff Girls and Dragon Ball Z characters have huge appeal among girls and boys; both properties are red-hot," said Brian Gies, director, National Promotions, Burger King Brands, Inc. "By combining two must-have toys inside our Big Kids' Meals, we've created incredible value for our young customers."
The toys are approximately 3.5 to 4.5-inches high and packaged side-by-side in special dual polybags. There will be a new power pair each week for five weeks.
In addition to the toys, each Big Kids' Meal also includes an exclusive "Orbit" code that kids can use online at Cartoon Orbit at www.cartoonnetwork.com. Kids can collect and use these codes to claim exclusive cToons of Powerpuff Girls and Dragon Ball Z characters, based on the BURGER KING® toys. cToons are digital trading cards featuring different characters. These cToons populate personal cartoon Web sites called cZones. When kids have collected all five of the Powerpuff Girls or Dragon Ball Z BURGER KING® codes, the site will grant them access to a surprise.
"We're delighted to be working with BURGER KING® to bring the magic of the Powerpuff Girls in-store to their customers, as well as extending the fun online," said Phyllis Ehrlich, senior vice president, Promotions Marketing, Cartoon Network.
"Dragon Ball Z is the ultimate battle between good and evil, with a huge helping of comedy. You couldn't ask for a better show to attract boys - and girls - to BURGER KING® restaurants," said Gen Fukunaga, president, FUNimation.
About Cartoon Network
Cartoon Network, currently seen in more than 79.5 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dragon Ball
Z, Justice League, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (http://www.cartoonnetwork.com) (AOL Keyword: Cartoon Network). CARTOON NETWORK, the logo, THE POWERPUFF
GIRLS, characters, names and all related indicia are trademarks of and © Cartoon Network.
About FUNimation
FUNimation Productions, Ltd, is a full service production, licensing,
internet, home video distribution and toy company focusing on quality entertainment properties including Dragon Ball Z®, a top-rated series on Cartoon Network. In addition to Dragon Ball Z®, FUNimation also produces Dragon Ball®, the exciting prequel to Dragon Ball Z® also airing on CartoonNetwork; Yu Yu Hakusho(tm),one of the top anime of all time; Lupin the 3rd(tm), an anime classic; Fruits Basket(tm), based on the top selling comic
book in Japan; and Blue Gender(tm), a sci-fi anime. For additional
information on Dragon Ball Z, go to www.dragonballz.com (http://www.dragonballz.com) © 2001 BIRD STUDIO/SHUEISHA, TOEI ANIMATION.
Licensed by FUNimationâ Productions, Ltd. All Rights Reserved. Dragon Ball Z and all logos, character names and distinctive likenesses thereof are trademarks of TOEI ANIMATION.
About Burger King Corporation
Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,435 restaurants in all 50 states and 57 countries and international territories around the world, with more than 92% of BURGER
KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2001, the BURGER KING® system had system-wide
sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company's website at www.burgerking.com (http://www.burgerking.com).
"Power Pairs" Inside Big Kids' Meals Mean Double the Fun for Boys and Girls
MIAMI, FL - January 24, 2002 - Beginning January 28th, it's double the toys and double the fun for BURGER KING® Big Kids Meal customers at participating BURGER KING® restaurants nationwide. Buttercup, Blossom, and Bubbles, collectively known as the Powerpuff Girls, will be paired with Goku, Krillin and the rest of the Dragon Ball Z crew inside BURGER KING® Big Kids' Meals, creating double the value - and double the excitement - for young BURGER KING customers.
"The Powerpuff Girls and Dragon Ball Z characters have huge appeal among girls and boys; both properties are red-hot," said Brian Gies, director, National Promotions, Burger King Brands, Inc. "By combining two must-have toys inside our Big Kids' Meals, we've created incredible value for our young customers."
The toys are approximately 3.5 to 4.5-inches high and packaged side-by-side in special dual polybags. There will be a new power pair each week for five weeks.
In addition to the toys, each Big Kids' Meal also includes an exclusive "Orbit" code that kids can use online at Cartoon Orbit at www.cartoonnetwork.com. Kids can collect and use these codes to claim exclusive cToons of Powerpuff Girls and Dragon Ball Z characters, based on the BURGER KING® toys. cToons are digital trading cards featuring different characters. These cToons populate personal cartoon Web sites called cZones. When kids have collected all five of the Powerpuff Girls or Dragon Ball Z BURGER KING® codes, the site will grant them access to a surprise.
"We're delighted to be working with BURGER KING® to bring the magic of the Powerpuff Girls in-store to their customers, as well as extending the fun online," said Phyllis Ehrlich, senior vice president, Promotions Marketing, Cartoon Network.
"Dragon Ball Z is the ultimate battle between good and evil, with a huge helping of comedy. You couldn't ask for a better show to attract boys - and girls - to BURGER KING® restaurants," said Gen Fukunaga, president, FUNimation.
About Cartoon Network
Cartoon Network, currently seen in more than 79.5 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dragon Ball
Z, Justice League, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (http://www.cartoonnetwork.com) (AOL Keyword: Cartoon Network). CARTOON NETWORK, the logo, THE POWERPUFF
GIRLS, characters, names and all related indicia are trademarks of and © Cartoon Network.
About FUNimation
FUNimation Productions, Ltd, is a full service production, licensing,
internet, home video distribution and toy company focusing on quality entertainment properties including Dragon Ball Z®, a top-rated series on Cartoon Network. In addition to Dragon Ball Z®, FUNimation also produces Dragon Ball®, the exciting prequel to Dragon Ball Z® also airing on CartoonNetwork; Yu Yu Hakusho(tm),one of the top anime of all time; Lupin the 3rd(tm), an anime classic; Fruits Basket(tm), based on the top selling comic
book in Japan; and Blue Gender(tm), a sci-fi anime. For additional
information on Dragon Ball Z, go to www.dragonballz.com (http://www.dragonballz.com) © 2001 BIRD STUDIO/SHUEISHA, TOEI ANIMATION.
Licensed by FUNimationâ Productions, Ltd. All Rights Reserved. Dragon Ball Z and all logos, character names and distinctive likenesses thereof are trademarks of TOEI ANIMATION.
About Burger King Corporation
Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,435 restaurants in all 50 states and 57 countries and international territories around the world, with more than 92% of BURGER
KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2001, the BURGER KING® system had system-wide
sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company's website at www.burgerking.com (http://www.burgerking.com).