Perry White
01-09-2002, 12:58 AM
DC Comics Press Release:
DC Comics is pleased to announce that DC Direct will be producing a line of action figures inspired by The WB’s smash hit show Smallville.
The three figures will be based on the likenesses of Clark Kent (Tom Welling), Lana Lang (Kristen Kreuk) and Lex Luthor (Michael Rosenbaum), as they appear on Smallville. They are tentatively scheduled to be solicited in the April issue of Previews (Volume XII #4), and will be released simultaneously in the comics specialty market and other venues. No release date for the action figures has been set yet.
“We’re absolutely delighted to be able to offer figures based on such an enormously popular series,” says Cheryl Rubin, DC’s VP — Licensing & Merchandising.
“Everyone at DC loves the way Smallville has reinvented the Superman mythology for a new audience,” says Paul Levitz, DC’s Executive Vice President & Publisher. “The Smallville guys have been doing such a great job playing with our toys, now we’ll get to play with theirs!”
In other DC Direct news, it was announced today that certain DC Direct products will be on display at the Hong Kong Toy Fair:
In the interest of gauging potential demand for DC Direct toys beyond the comics specialty market, Diamond Select Toys will put a number of DC Direct products on display at international toy fairs beginning with the Hong Kong Toy Fair on Tuesday, January 8.
These products will be presented in new packaging and include the SMALLVILLE ACTION FIGURES, the JUSTICE LEAGUE FIRST APPEARANCE GIFT SET, the MAD 50th ANNIVERSARY BOX SET, and the MAD JUST-US LEAGUE OF STUPID HEROES ACTION FIGURES. They will also be on view at the Nuremberg Toy Fair on January 31 and the New York Toy Fair on February 8.
“This is a great opportunity to find a bigger audience for DC Direct products, and we want to thank our associates at Diamond Select Toys for making this initiative,” says Cheryl Rubin, DC’s VP — Licensing & Merchandising. “All DC Direct products will continue to be available to the direct market at the same time or before they’re available in any other outlets.”
“We’re hopeful that offering select DC Direct products through new outlets will allow us to do larger production runs and bring down prices on these items,” says Bob Wayne, DC’s VP — Sales & Marketing.
As with all DC Direct products, these will feature the Comic Shop Locater Service toll-free number.
DC Comics is pleased to announce that DC Direct will be producing a line of action figures inspired by The WB’s smash hit show Smallville.
The three figures will be based on the likenesses of Clark Kent (Tom Welling), Lana Lang (Kristen Kreuk) and Lex Luthor (Michael Rosenbaum), as they appear on Smallville. They are tentatively scheduled to be solicited in the April issue of Previews (Volume XII #4), and will be released simultaneously in the comics specialty market and other venues. No release date for the action figures has been set yet.
“We’re absolutely delighted to be able to offer figures based on such an enormously popular series,” says Cheryl Rubin, DC’s VP — Licensing & Merchandising.
“Everyone at DC loves the way Smallville has reinvented the Superman mythology for a new audience,” says Paul Levitz, DC’s Executive Vice President & Publisher. “The Smallville guys have been doing such a great job playing with our toys, now we’ll get to play with theirs!”
In other DC Direct news, it was announced today that certain DC Direct products will be on display at the Hong Kong Toy Fair:
In the interest of gauging potential demand for DC Direct toys beyond the comics specialty market, Diamond Select Toys will put a number of DC Direct products on display at international toy fairs beginning with the Hong Kong Toy Fair on Tuesday, January 8.
These products will be presented in new packaging and include the SMALLVILLE ACTION FIGURES, the JUSTICE LEAGUE FIRST APPEARANCE GIFT SET, the MAD 50th ANNIVERSARY BOX SET, and the MAD JUST-US LEAGUE OF STUPID HEROES ACTION FIGURES. They will also be on view at the Nuremberg Toy Fair on January 31 and the New York Toy Fair on February 8.
“This is a great opportunity to find a bigger audience for DC Direct products, and we want to thank our associates at Diamond Select Toys for making this initiative,” says Cheryl Rubin, DC’s VP — Licensing & Merchandising. “All DC Direct products will continue to be available to the direct market at the same time or before they’re available in any other outlets.”
“We’re hopeful that offering select DC Direct products through new outlets will allow us to do larger production runs and bring down prices on these items,” says Bob Wayne, DC’s VP — Sales & Marketing.
As with all DC Direct products, these will feature the Comic Shop Locater Service toll-free number.