James Harvey
12-24-2001, 02:07 PM
<a href="http://www.variety.com">Variety</a> recently put up a feature story headlining the three way battle between Disney, AOLTW, and Nickelodeon for Kid TV supremecy. Here is an excerpt:
Last spring, Cartoon Network began to sell ad time with corporate partner Kids WB. The two networks have experimented with sharing programs and are exploring the idea of co-producing a show together.
"We bring an advertiser the best of both worlds -- the leader on the broadcast side and the fastest-growing kids cable service,'' said the WB's Petrick.
On the programming side, networks can take more creative chances. If Kids WB shares a show with Cartoon Network, Cartoon might order more episodes sooner.
"Because we are a broadcast network and every half-hour needs to be premiere, we can't take as many risks as cable can take,'' said Kids WB exec VP Donna Friedman. "We need every show to be a hit. But partnering with Cartoon Network allows us to take those risks together and minimize them.''
To read the full article, go <a href="http://dailynews.yahoo.com/h/nm/20011224/en/television-kids_1.html">HERE</a>.
Last spring, Cartoon Network began to sell ad time with corporate partner Kids WB. The two networks have experimented with sharing programs and are exploring the idea of co-producing a show together.
"We bring an advertiser the best of both worlds -- the leader on the broadcast side and the fastest-growing kids cable service,'' said the WB's Petrick.
On the programming side, networks can take more creative chances. If Kids WB shares a show with Cartoon Network, Cartoon might order more episodes sooner.
"Because we are a broadcast network and every half-hour needs to be premiere, we can't take as many risks as cable can take,'' said Kids WB exec VP Donna Friedman. "We need every show to be a hit. But partnering with Cartoon Network allows us to take those risks together and minimize them.''
To read the full article, go <a href="http://dailynews.yahoo.com/h/nm/20011224/en/television-kids_1.html">HERE</a>.