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View Full Version : Warner Bros. Claiming Many Release Dates



James Harvey
12-10-2001, 09:59 AM
The next few years may be the most profitably years of Warner Bros. history as they gear up to exploit three major franchises: Harry Potter, The Matrix, and Lord of the Rings. Variety reports that Warner Bros. & New Line are quickly taking up profitable box office spots with its two massive franchises, "Harry Potter" and "The Lord of the Rings". The two have already had an impact on next November and December, and possibly the 2003 holidays.

New Line's "Rings" trilogy has long been scheduled for three consecutive Christmases. Warner Bros. has claimed next Nov. 15 for its "Harry Potter" follow-up, which just started lensing. The issue for 2002 and perhaps 2003 is whether other contenders will be able to find profitable slots, as "Monsters, Inc." and possibly this weekend's champ, "Ocean's Eleven" already have.

Complicating matters further, Warner Bros. may throw a third heavyweight franchise into the mix: The studio is mulling a provocative alternate route for 2003, which would offer only six months in between its upcoming "Matrix" installments. The studio's distribution president, Dan Fellman says he hopes to launch the second and third "Matrix" pictures in May and November and push the third "Potter" into 2004.


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