Perry White
11-28-2001, 02:34 PM
Cartoon Network Press Release:
Cartoon Network Posts Highest November Total Day Ratings and Delivery Ever Across All Key Demos; Adult Swim and Justice League Build Significant Adults 18-34 Increases
Cartoon Network charted a record-setting November this year with the strongest total day ratings and delivery performance in its history. Tweens 9-14, kids 6-11 and kids 2-11 all earned their highest November total day ratings and deliveries ever, while households drew their highest November delivery ever.
<table border="1" cellpadding="2" cellspacing="0" style="border-collapse: collapse" bordercolor="#FFFFFF" width="100%" id="AutoNumber1"><tr><td rowspan="2" align="center"><u><b><font face="Arial">TOTAL DAY</font></b></u></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Total<br>Households</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Tweens 9-14</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 6-11</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 2-11</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-34</b></u></font></td></tr><tr><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">November 2001</font></b></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">875,000</font></td><td align="center"><font face="Arial" size="2">1.5</font></td><td align="center"><font face="Arial" size="2">278,000</font></td><td align="center"><font face="Arial" size="2">2.2</font></td><td align="center"><font face="Arial" size="2">399,000</font></td><td align="center"><font face="Arial" size="2">2.3</font></td><td align="center"><font face="Arial" size="2">668,000</font></td><td align="center"><font face="Arial" size="2">0.4</font></td><td align="center"><font face="Arial" size="2">199,000</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">November 2000</font></b></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">741,000</font></td><td align="center"><font face="Arial" size="2">1.3</font></td><td align="center"><font face="Arial" size="2">210,000</font></td><td align="center"><font face="Arial" size="2">2.0</font></td><td align="center"><font face="Arial" size="2">312,000</font></td><td align="center"><font face="Arial" size="2">2.2</font></td><td align="center"><font face="Arial" size="2">580,000</font></td><td align="center"><font face="Arial" size="2">0.4</font></td><td align="center"><font face="Arial" size="2">156,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Growth</b></font></td><td align="center"><font face="Arial" size="2">NC</font></td><td align="center"><font face="Arial" size="2">+18%</font></td><td align="center"><font face="Arial" size="2">+15%</font></td><td align="center"><font face="Arial" size="2">+32%</font></td><td align="center"><font face="Arial" size="2">+10%</font></td><td align="center"><font face="Arial" size="2">+28%</font></td><td align="center"><font face="Arial" size="2">+5%</font></td><td align="center"><font face="Arial" size="2">+15%</font></td><td align="center"><font face="Arial" size="2">NC</font></td><td align="center"><font face="Arial" size="2">+28%</font></td></tr></table>
Adults 18-34 and teens 12-17 also tuned in for substantial increases during November, particularly for Cartoon Network's three-month-old Adult Swim block, which presents three hours of original programming Sunday and Thursday nights (10 p.m. - 1 a.m.) tailored specifically for this target demographic. Ratings for adults 18-34 during the month doubled vs. last year (0.6 vs. 0.3), while teens 12-17 ratings grew by 83 percent. Delivery for both demographics more than doubled during November. Cartoon Network drew the largest net total day delivery increase of adults 18-49 (+58,000 viewers) of any ad-supported cable network for the month of November.
<table border="1" cellpadding="2" cellspacing="0" style="border-collapse: collapse" bordercolor="#FFFFFF" width="100%" id="AutoNumber1"><tr><td rowspan="2" align="center"><u><b><font face="Arial">ADULT SWIM</font></b></u></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Total<br>Households</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-34</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Teens 12-17</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Tweens 9-14</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 6-11</b></u></font></td></tr><tr><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">November 2001</font></b></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">847,000</font></td><td align="center"><font face="Arial" size="2">0.6</font></td><td align="center"><font face="Arial" size="2">286,000</font></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">196,000</font></td><td align="center"><font face="Arial" size="2">1.5</font></td><td align="center"><font face="Arial" size="2">280,000</font></td><td align="center"><font face="Arial" size="2">2.1</font></td><td align="center"><font face="Arial" size="2">379,000</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">2000 Time Period</font></b></td><td align="center"><font face="Arial" size="2">1.0</font></td><td align="center"><font face="Arial" size="2">668,000</font></td><td align="center"><font face="Arial" size="2">0.3</font></td><td align="center"><font face="Arial" size="2">126,000</font></td><td align="center"><font face="Arial" size="2">0.6</font></td><td align="center"><font face="Arial" size="2">91,000</font></td><td align="center"><font face="Arial" size="2">1.4</font></td><td align="center"><font face="Arial" size="2">220,000</font></td><td align="center"><font face="Arial" size="2">1.6</font></td><td align="center"><font face="Arial" size="2">258,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Growth</b></font></td><td align="center"><font face="Arial" size="2">+10%</font></td><td align="center"><font face="Arial" size="2">+27%</font></td><td align="center"><font face="Arial" size="2">+100%</font></td><td align="center"><font face="Arial" size="2">+127%</font></td><td align="center"><font face="Arial" size="2">+100%</font></td><td align="center"><font face="Arial" size="2">+115%</font></td><td align="center"><font face="Arial" size="2">+7%</font></td><td align="center"><font face="Arial" size="2">+27%</font></td><td align="center"><font face="Arial" size="2">+31%</font></td><td align="center"><font face="Arial" size="2">+46%</font></td></tr></table>
[Editor's Note: Adult Swim is viewed by more Kids 6-11 than Adults 18-34??]
[Matt Wilson's Note: Further investigations of the ratings(including reading previous ones) reveal that the large amount of kid viewers is due to Home Movies and only Home Movies. There is a severe dropoff of younger viewers after the show ends. It should be noted, however, that tweens are still watching the block, which explains why the new warning bumper was put in place a few weeks ago.]
Justice League, Cartoon Network's newest original series which debuted on Nov. 17, scored as the highest-rated original telecast among adults 18-34 in Cartoon Network history and the second-highest rated telecast overall. The premiere delivered more adults 18-34 than any telecast in Cartoon Network history-755,000 viewers.
Year to date, Cartoon Network maintains its third-place position in total day ratings (1.1, unchanged) as well as second place in prime time ratings (1.7, tied with TBS and USA). The network wrapped up November '01 tied for third place (with TBS) in total day household ratings (1.1), and tied for fifth place (with TNT and Nickelodeon) in prime time household ratings (1.5), among ad-supported cable networks.
Cartoon Network, currently seen in more than 78.7 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Justice League, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).
Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
Cartoon Network Posts Highest November Total Day Ratings and Delivery Ever Across All Key Demos; Adult Swim and Justice League Build Significant Adults 18-34 Increases
Cartoon Network charted a record-setting November this year with the strongest total day ratings and delivery performance in its history. Tweens 9-14, kids 6-11 and kids 2-11 all earned their highest November total day ratings and deliveries ever, while households drew their highest November delivery ever.
<table border="1" cellpadding="2" cellspacing="0" style="border-collapse: collapse" bordercolor="#FFFFFF" width="100%" id="AutoNumber1"><tr><td rowspan="2" align="center"><u><b><font face="Arial">TOTAL DAY</font></b></u></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Total<br>Households</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Tweens 9-14</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 6-11</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 2-11</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-34</b></u></font></td></tr><tr><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">November 2001</font></b></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">875,000</font></td><td align="center"><font face="Arial" size="2">1.5</font></td><td align="center"><font face="Arial" size="2">278,000</font></td><td align="center"><font face="Arial" size="2">2.2</font></td><td align="center"><font face="Arial" size="2">399,000</font></td><td align="center"><font face="Arial" size="2">2.3</font></td><td align="center"><font face="Arial" size="2">668,000</font></td><td align="center"><font face="Arial" size="2">0.4</font></td><td align="center"><font face="Arial" size="2">199,000</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">November 2000</font></b></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">741,000</font></td><td align="center"><font face="Arial" size="2">1.3</font></td><td align="center"><font face="Arial" size="2">210,000</font></td><td align="center"><font face="Arial" size="2">2.0</font></td><td align="center"><font face="Arial" size="2">312,000</font></td><td align="center"><font face="Arial" size="2">2.2</font></td><td align="center"><font face="Arial" size="2">580,000</font></td><td align="center"><font face="Arial" size="2">0.4</font></td><td align="center"><font face="Arial" size="2">156,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Growth</b></font></td><td align="center"><font face="Arial" size="2">NC</font></td><td align="center"><font face="Arial" size="2">+18%</font></td><td align="center"><font face="Arial" size="2">+15%</font></td><td align="center"><font face="Arial" size="2">+32%</font></td><td align="center"><font face="Arial" size="2">+10%</font></td><td align="center"><font face="Arial" size="2">+28%</font></td><td align="center"><font face="Arial" size="2">+5%</font></td><td align="center"><font face="Arial" size="2">+15%</font></td><td align="center"><font face="Arial" size="2">NC</font></td><td align="center"><font face="Arial" size="2">+28%</font></td></tr></table>
Adults 18-34 and teens 12-17 also tuned in for substantial increases during November, particularly for Cartoon Network's three-month-old Adult Swim block, which presents three hours of original programming Sunday and Thursday nights (10 p.m. - 1 a.m.) tailored specifically for this target demographic. Ratings for adults 18-34 during the month doubled vs. last year (0.6 vs. 0.3), while teens 12-17 ratings grew by 83 percent. Delivery for both demographics more than doubled during November. Cartoon Network drew the largest net total day delivery increase of adults 18-49 (+58,000 viewers) of any ad-supported cable network for the month of November.
<table border="1" cellpadding="2" cellspacing="0" style="border-collapse: collapse" bordercolor="#FFFFFF" width="100%" id="AutoNumber1"><tr><td rowspan="2" align="center"><u><b><font face="Arial">ADULT SWIM</font></b></u></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Total<br>Households</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-34</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Teens 12-17</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Tweens 9-14</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 6-11</b></u></font></td></tr><tr><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">November 2001</font></b></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">847,000</font></td><td align="center"><font face="Arial" size="2">0.6</font></td><td align="center"><font face="Arial" size="2">286,000</font></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">196,000</font></td><td align="center"><font face="Arial" size="2">1.5</font></td><td align="center"><font face="Arial" size="2">280,000</font></td><td align="center"><font face="Arial" size="2">2.1</font></td><td align="center"><font face="Arial" size="2">379,000</font></td></tr><tr><td align="right"><b><font face="Arial" size="2">2000 Time Period</font></b></td><td align="center"><font face="Arial" size="2">1.0</font></td><td align="center"><font face="Arial" size="2">668,000</font></td><td align="center"><font face="Arial" size="2">0.3</font></td><td align="center"><font face="Arial" size="2">126,000</font></td><td align="center"><font face="Arial" size="2">0.6</font></td><td align="center"><font face="Arial" size="2">91,000</font></td><td align="center"><font face="Arial" size="2">1.4</font></td><td align="center"><font face="Arial" size="2">220,000</font></td><td align="center"><font face="Arial" size="2">1.6</font></td><td align="center"><font face="Arial" size="2">258,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Growth</b></font></td><td align="center"><font face="Arial" size="2">+10%</font></td><td align="center"><font face="Arial" size="2">+27%</font></td><td align="center"><font face="Arial" size="2">+100%</font></td><td align="center"><font face="Arial" size="2">+127%</font></td><td align="center"><font face="Arial" size="2">+100%</font></td><td align="center"><font face="Arial" size="2">+115%</font></td><td align="center"><font face="Arial" size="2">+7%</font></td><td align="center"><font face="Arial" size="2">+27%</font></td><td align="center"><font face="Arial" size="2">+31%</font></td><td align="center"><font face="Arial" size="2">+46%</font></td></tr></table>
[Editor's Note: Adult Swim is viewed by more Kids 6-11 than Adults 18-34??]
[Matt Wilson's Note: Further investigations of the ratings(including reading previous ones) reveal that the large amount of kid viewers is due to Home Movies and only Home Movies. There is a severe dropoff of younger viewers after the show ends. It should be noted, however, that tweens are still watching the block, which explains why the new warning bumper was put in place a few weeks ago.]
Justice League, Cartoon Network's newest original series which debuted on Nov. 17, scored as the highest-rated original telecast among adults 18-34 in Cartoon Network history and the second-highest rated telecast overall. The premiere delivered more adults 18-34 than any telecast in Cartoon Network history-755,000 viewers.
Year to date, Cartoon Network maintains its third-place position in total day ratings (1.1, unchanged) as well as second place in prime time ratings (1.7, tied with TBS and USA). The network wrapped up November '01 tied for third place (with TBS) in total day household ratings (1.1), and tied for fifth place (with TNT and Nickelodeon) in prime time household ratings (1.5), among ad-supported cable networks.
Cartoon Network, currently seen in more than 78.7 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Justice League, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).
Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.