James Harvey
11-21-2001, 11:22 AM
December is going to be an important month for comic book stores as a new wave of comic fans are expected to flood the comic stores during the holiday season. Both DC Comics and Marvel Comics are both gonna try and take advantage of this and try to hook as many new readers as possible! Marvel Comics and DC Comics are pulling out all the stops for December in a contest to see which publisher will gain the most customers. The website <a href="http://www.icv2.com">ICv2</a> recently posted up an interesting article on how both companies will compete with each other. Below is an excerpt:
"Both Marvel and DC have created special editorial events for December that are designed to be appealing to consumers that don't regularly purchase comics. DC has created a cover design event -- "Full Coverage" -- tied to "self-contained, entry point" stories featuring most of DC's major characters. This allows consumers drawn to a comic store for the first (or the first in a long) time to buy single issue comics that can actually be comprehended without reading other issues, unlike most comics published by Marvel and DC these days. Marvel, which scheduled its wordless "Nuff Said" editorial event for December many months ago, has just recently announced that it is adding eight additional pages to all of its titles this month. The extra pages in the "Nuff Said" books will contain the writers' plots for the books. In limited series, the Max titles, and the Ultimate titles, the extra eight pages will feature a 2002 Marvel Preview with art and interviews promoting a variety of upcoming Marvel products."
For the whole interesting article, click <a href="http://www.icv2.com/articles/indepth/848.html">HERE</a>.
"Both Marvel and DC have created special editorial events for December that are designed to be appealing to consumers that don't regularly purchase comics. DC has created a cover design event -- "Full Coverage" -- tied to "self-contained, entry point" stories featuring most of DC's major characters. This allows consumers drawn to a comic store for the first (or the first in a long) time to buy single issue comics that can actually be comprehended without reading other issues, unlike most comics published by Marvel and DC these days. Marvel, which scheduled its wordless "Nuff Said" editorial event for December many months ago, has just recently announced that it is adding eight additional pages to all of its titles this month. The extra pages in the "Nuff Said" books will contain the writers' plots for the books. In limited series, the Max titles, and the Ultimate titles, the extra eight pages will feature a 2002 Marvel Preview with art and interviews promoting a variety of upcoming Marvel products."
For the whole interesting article, click <a href="http://www.icv2.com/articles/indepth/848.html">HERE</a>.