Perry White
11-20-2001, 04:39 PM
Cartoon Network Press Release:
JUSTICE LEAGUE Premiere Delivers Cartoon Network's Largest Adults 18-34 Rating Ever; Dexter's Laboratory Marathon Also Ignites Ratings Increases Across All Demographics
Powering its way into the record books, Cartoon Network's newest original series, JUSTICE LEAGUE, premiered Saturday, Nov. 17 (7-8:30 p.m.), with the largest adults 18-34 rating (1.5, up 114 percent) and delivery (701,000, up 125 percent) of any telecast in the network's history. The new DC Comics action-adventure series also charted a 2.1 household rating and delivered 1,672,000 homes, the highest household delivery ever for a Cartoon Network premiere and the second-highest household rating (behind Courage the Cowardly Dog). Kids 6-11 and Tweens 9-14 turned out in droves as well, scoring a 4.6 (up 24 percent) and a 3.3 rating (up 83 percent), respectively. Delivery also increased by 42 percent and 104 percent vs. last year. A total of 4, 320,000 different viewers tuned into the premiere.
<table border="1" cellpadding="2" cellspacing="0" style="border-collapse: collapse" bordercolor="#FFFFFF" width="100%" id="AutoNumber1"><tr><td rowspan="2"> </td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Total<br>Households</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-34</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-49</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Tweens 9-14</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 6-11</b></u></font></td></tr><tr><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Sat. 11/17/01<br>7-8:30 p.m.</b></font></td><td align="center"><font face="Arial" size="2">2.1</font></td><td align="center"><font face="Arial" size="2">1,672,000</font></td><td align="center"><font face="Arial" size="2">1.5</font></td><td align="center"><font face="Arial" size="2">701,000</font></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">1,106,000</font></td><td align="center"><font face="Arial" size="2">3.3</font></td><td align="center"><font face="Arial" size="2">600,000</font></td><td align="center"><font face="Arial" size="2">4.6</font></td><td align="center"><font face="Arial" size="2">840,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Same Time Slot<br>in 2000</b></font></td><td align="center"><font face="Arial" size="2">2.1</font></td><td align="center"><font face="Arial" size="2">1,389,000</font></td><td align="center"><font face="Arial" size="2">0.7</font></td><td align="center"><font face="Arial" size="2">311,000</font></td><td align="center"><font face="Arial" size="2">0.8</font></td><td align="center"><font face="Arial" size="2">657,000</font></td><td align="center"><font face="Arial" size="2">1.8</font></td><td align="center"><font face="Arial" size="2">294,000</font></td><td align="center"><font face="Arial" size="2">3.7</font></td><td align="center"><font face="Arial" size="2">591,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Growth</b></font></td><td align="center"><font face="Arial" size="2">NC</font></td><td align="center"><font face="Arial" size="2">+20%</font></td><td align="center"><font face="Arial" size="2">+114%</font></td><td align="center"><font face="Arial" size="2">+125%</font></td><td align="center"><font face="Arial" size="2">+38%</font></td><td align="center"><font face="Arial" size="2">+68%</font></td><td align="center"><font face="Arial" size="2">+83%</font></td><td align="center"><font face="Arial" size="2">+104%</font></td><td align="center"><font face="Arial" size="2">+24%</font></td><td align="center"><font face="Arial" size="2">+42</font></td></tr></table>
Dexter's Laboratory also entered the spotlight Sunday with a 12-hour worldwide marathon (8 a.m.-8p.m.) to introduce two all-new episodes (7-8 p.m.) of Cartoon Network's very first original series. Favorite episodes as chosen by online voters at CartoonNetwork.com and various international versions of the top-rated Web site helped to draw an average 1.9 household rating and an average 1.5 million homes, gains of 19 percent and 34 percent, respectively, vs. the same time period last year. Double-digit ratings and delivery increases were enjoyed across all target demographics.
Overall, Cartoon Network finished the second week of November with a 1.1 total day household rating, finishing in fourth place among ad-supported cable networks. In prime time, Cartoon Network scored a 1.6 household rating, landing in fifth place (tied with CNN) among ad-supported cable networks. Compared to the same week last year, target demographic ratings in total day increased 21 percent with kids 6-11, 23 percent with tweens 9-14 and 25 percent with adults 18-34, while delivery for these demographics increased by more than a third.
JUSTICE LEAGUE Premiere Delivers Cartoon Network's Largest Adults 18-34 Rating Ever; Dexter's Laboratory Marathon Also Ignites Ratings Increases Across All Demographics
Powering its way into the record books, Cartoon Network's newest original series, JUSTICE LEAGUE, premiered Saturday, Nov. 17 (7-8:30 p.m.), with the largest adults 18-34 rating (1.5, up 114 percent) and delivery (701,000, up 125 percent) of any telecast in the network's history. The new DC Comics action-adventure series also charted a 2.1 household rating and delivered 1,672,000 homes, the highest household delivery ever for a Cartoon Network premiere and the second-highest household rating (behind Courage the Cowardly Dog). Kids 6-11 and Tweens 9-14 turned out in droves as well, scoring a 4.6 (up 24 percent) and a 3.3 rating (up 83 percent), respectively. Delivery also increased by 42 percent and 104 percent vs. last year. A total of 4, 320,000 different viewers tuned into the premiere.
<table border="1" cellpadding="2" cellspacing="0" style="border-collapse: collapse" bordercolor="#FFFFFF" width="100%" id="AutoNumber1"><tr><td rowspan="2"> </td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Total<br>Households</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-34</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Adults 18-49</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Tweens 9-14</b></u></font></td><td colspan="2" align="center"><font face="Arial" size="2"><u><b>Kids 6-11</b></u></font></td></tr><tr><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td><td align="center"><font face="Arial" size="2">Rtg.</font></td><td align="center"><font face="Arial" size="2">Delivery</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Sat. 11/17/01<br>7-8:30 p.m.</b></font></td><td align="center"><font face="Arial" size="2">2.1</font></td><td align="center"><font face="Arial" size="2">1,672,000</font></td><td align="center"><font face="Arial" size="2">1.5</font></td><td align="center"><font face="Arial" size="2">701,000</font></td><td align="center"><font face="Arial" size="2">1.1</font></td><td align="center"><font face="Arial" size="2">1,106,000</font></td><td align="center"><font face="Arial" size="2">3.3</font></td><td align="center"><font face="Arial" size="2">600,000</font></td><td align="center"><font face="Arial" size="2">4.6</font></td><td align="center"><font face="Arial" size="2">840,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Same Time Slot<br>in 2000</b></font></td><td align="center"><font face="Arial" size="2">2.1</font></td><td align="center"><font face="Arial" size="2">1,389,000</font></td><td align="center"><font face="Arial" size="2">0.7</font></td><td align="center"><font face="Arial" size="2">311,000</font></td><td align="center"><font face="Arial" size="2">0.8</font></td><td align="center"><font face="Arial" size="2">657,000</font></td><td align="center"><font face="Arial" size="2">1.8</font></td><td align="center"><font face="Arial" size="2">294,000</font></td><td align="center"><font face="Arial" size="2">3.7</font></td><td align="center"><font face="Arial" size="2">591,000</font></td></tr><tr><td align="right"><font face="Arial" size="2"><b>Growth</b></font></td><td align="center"><font face="Arial" size="2">NC</font></td><td align="center"><font face="Arial" size="2">+20%</font></td><td align="center"><font face="Arial" size="2">+114%</font></td><td align="center"><font face="Arial" size="2">+125%</font></td><td align="center"><font face="Arial" size="2">+38%</font></td><td align="center"><font face="Arial" size="2">+68%</font></td><td align="center"><font face="Arial" size="2">+83%</font></td><td align="center"><font face="Arial" size="2">+104%</font></td><td align="center"><font face="Arial" size="2">+24%</font></td><td align="center"><font face="Arial" size="2">+42</font></td></tr></table>
Dexter's Laboratory also entered the spotlight Sunday with a 12-hour worldwide marathon (8 a.m.-8p.m.) to introduce two all-new episodes (7-8 p.m.) of Cartoon Network's very first original series. Favorite episodes as chosen by online voters at CartoonNetwork.com and various international versions of the top-rated Web site helped to draw an average 1.9 household rating and an average 1.5 million homes, gains of 19 percent and 34 percent, respectively, vs. the same time period last year. Double-digit ratings and delivery increases were enjoyed across all target demographics.
Overall, Cartoon Network finished the second week of November with a 1.1 total day household rating, finishing in fourth place among ad-supported cable networks. In prime time, Cartoon Network scored a 1.6 household rating, landing in fifth place (tied with CNN) among ad-supported cable networks. Compared to the same week last year, target demographic ratings in total day increased 21 percent with kids 6-11, 23 percent with tweens 9-14 and 25 percent with adults 18-34, while delivery for these demographics increased by more than a third.