Seems that Conan is getting good ratings in..

[Anime Freak]

the wrong demographic? Or maybe i'm exaggerating here. It seems that Conan placed #27 in the top 30 shows for the 12-17 demographic in the week ending 6/27/2004, tied with one airing of ATHF and beat another. I believe its the first action show to be in top 30 list so far in 2004. It seems that its rating was 2.5 (dunno if thats good or bad) and in millions its 613(dunno what that means either). Here's the thing though, isn't this the wrong demographic?!?!? Am I right in assuming that WS might not be too happy with the demographic that Conan is hitting?

Source: Media Life

[Happy]

WS won't care as long as Conan does good with adults as well.

Does it? I don't know.

[Chad Bonin]

Ya know, there is a block out there that does focus on 12-17 people, and has ventured out of pure action for some shows (Megas XLR/ReBoot for the comedy side, Tenchi for the romance side)...

[Happy]

Ya know, there is a block out there that does focus on 12-17 people, and has ventured out of pure action for some shows (Megas XLR/ReBoot for the comedy side, Tenchi for the romance side)... But Toonami won't show murders. And how long was it since we saw Tenchi and Reboot?

[Mog]

No, silly. He must be talking about Jetix.

[William C. Maune]

Am I right in assuming that WS might not be too happy with the demographic that Conan is hitting?

Source: Mediaweek

They aren't going to be unhappy with the show getting ratings in any demographic. Even if they are just bonus ratings, ratings can't hurt. However, they may be unhappy with a show not getting ratings in another demograpic. Does Mediaweek list any other demographics? Also, do you have a link?

[Anime Freak]

Ya know, there is a block out there that does focus on 12-17 people, and has ventured out of pure action for some shows (Megas XLR/ReBoot for the comedy side, Tenchi for the romance side)...
Thats weird, I dont really think Megas has been getting those 12-17 ratings you're talking about...And reboot and tenchi aren't even on. I dunno, but Jackie Chan Adventures seems more of a kids show than a 12-17 show kinda like Teen Titans,but maybe thats just me.

[Chad Bonin]

No, silly. He must be talking about Jetix.Hey, Fox Kids (The spiritual/legal predecessor to Jetix) did try to air Detective Conan at one point.

... that sure as hell woulda been weird to see Conan Edogawa next to the Lost Galaxy Power Rangers (The murderer is you, Psycho Pink! YOU killed Lost Galaxy Pink) or Digimon...


Thats weird, I dont really think Megas has been getting those 12-17 ratings you're talking about...And reboot and tenchi aren't even on. I dunno, but Jackie Chan Adventures seems more of a kids show than a 12-17 show kinda like Teen Titans,but maybe thats just me.Jackie Chan Adventures has been a lead in for Adult Swim for a while now. Something about that makes me think it's not getting pure 6-11 ratings.

[livingfruitvirus]

12-17 is the "harvest demographic." in other words, while 18-34 is the target demo, they want to get those 12-17s hooked on Adult Swim now for the day that they turn 18.

[Anime Freak]

They aren't going to be unhappy with the show getting ratings in any demographic. Even if they are just bonus ratings, ratings can't hurt. However, they may be unhappy with a show not getting ratings in another demograpic. Does Mediaweek list any other demographics? Also, do you have a link?Yes, it lists the 18-34 and the 18-49 demographics,but Case Closed was in neither of these demographics. But ATHF made one of the lists i think in spot 28 or somthing.

Lfv- so are these ratings a good thing or a bad thing in your opinion?

[Killtacular]

Ya know, there is a block out there that does focus on 12-17 people, and has ventured out of pure action for some shows (Megas XLR/ReBoot for the comedy side, Tenchi for the romance side)...
That's weird, I don't remember MEGAS or Reboot airing on Adult Swim, the only block on CN that actually caters to that demographic in some way.

You just make the Toonami board look bad by coming here and trying to start this crap. You should know better by now not to grab the beehive and smash it on the ground. Lacks common sense.

[Mog]

Hey, Fox Kids (The spiritual/legal predecessor to Jetix) did try to air Detective Conan at one point.

... that sure as hell woulda been weird to see Conan Edogawa next to the Lost Galaxy Power Rangers (The murderer is you, Psycho Pink! YOU killed Lost Galaxy Pink) or Digimon...

Jackie Chan Adventures has been a lead in for Adult Swim for a while now. Something about that makes me think it's not getting pure 6-11 ratings.
Ha. I could just see it redubbed for the old Fox Kids. They'd remove all Japanese traits and place it in the France of the future. Then just make Jimmy the reincarnation of Hercule Poirot and bam, Monster Kill.

[William C. Maune]

That's weird, I don't remember MEGAS or Reboot airing on Adult Swim, the only block on CN that actually caters to that demographic in some way.

You just make the Toonami board look bad by coming here and trying to start this crap. You should know better by now not to grab the beehive and smash it on the ground. Lacks common sense.

Yep, Knux shouldn't be here urging Adult Swim shows be moved to Toonami.

However, as for your other point, Toonami does target the the 12-17 demographic. Cartoon Network has said this multiple times and they reported teh 12-17 ratings for Toonami as well.

[livingfruitvirus]

Lfv- so are these ratings a good thing or a bad thing in your opinion?
um............(take your time, dear)................good thing! ::swish swish swish::

[Happy]

they reported teh 12-17 ratings for Toonami as well.Really, where?

[Killtacular]

However, as for your other point, Toonami does target the the 12-17 demographic. Cartoon Network has said this multiple times and they reported teh 12-17 ratings for Toonami as well.
The only evidence I've ever seen was the ratings report on the very first week of Toonami. They never said it at the upfront (at the upfront they said Toonami's main demographic focus was boys 9-14), and they've never said it anywhere else either. I don't know where you get the "multiple times" from unless you are referring to things your contacts might have said to you.

[Chad Bonin]

Am I the only one seeing the negative connotations of Adult Swim being proud of getting 12-17 ratings?

One, it lessens the adult "vibe" of the block, which is 18+.

Two... ain't some parents gonna get mad that kids are watching Adult Swim, and that Adult Swim's proud of it?

Just seems kinda like the whole tobacco industry going after kids... just that the tobacco industry is an "adult" animation block... and the cigarettes are oh-so-addictive television programming.

(with regards to Toonami, it's the only block that openly admits to going for the 12-17 demographic. AS just kinda likes getting it, but doesn't exactly advertise it)

[Youko Recca]

Just exacty what shows are ruining the adult vibe?

[Killtacular]

Am I the only one seeing the negative connotations of Adult Swim being proud of getting 12-17 ratings?I used to, until I looked at it from a business perspective. You're looking at it from a fan's perspective, which, I'm sorry, is the wrong perspective.


One, it lessens the adult "vibe" of the block, which is 18+.I think that got thrown out the window when the disclaimer changed to "14+".

Also, I'm surprised that you would take this stance, since you always seem to defend Toonami whenever someone says "This show is clearly a 6-11 kids program that doesn't belong on this block!" Apparently for Toonami it's okay, but for Adult Swim it isn't. Hmm.


Two... ain't some parents gonna get mad that kids are watching Adult Swim, and that Adult Swim's proud of it?Researching teens and marketing to them are two completely different things. Adult Swim markets itself to 18-34 and invests in 18-34 sponsors. They never mention on air that the block is for teens, and there's no pride in it either. The only reason we ourselves know that they have interest in 12-17 growth, is because we're deepy hardcore internet nerds. "Some parents" would be the last people to find out.


(with regards to Toonami, it's the only block that openly admits to going for the 12-17 demographic. AS just kinda likes getting it, but doesn't exactly advertise it)I don't see Toonami openly admitting jack ****. But I don't see Williams Street in general doing it either, so.

[PaQ]

I'm glad to see that Conan is getting great ratings.. Even if it's not exactly the target demo they're most likely after, doesn't hurt any though, IMO. Hopefully the 18+ ratings are at least decent. At the very least, if it maintains this, it shows that CC is a popular show, and hopefully will convince them to have it stick around.. At least I'm hoping that's how it turns out.

[Chad Bonin]

Just exacty what shows are ruining the adult vibe?No shows are ruining the adult vibe, it just seems... wrong... for Adult Swim to be getting ratings from 12-15 year olds (I can see 16 and 17 out of that demo)

[William C. Maune]

The only evidence I've ever seen was the ratings report on the very first week of Toonami. They never said it at the upfront (at the upfront they said Toonami's main demographic focus was boys 9-14), and they've never said it anywhere else either. I don't know where you get the "multiple times" from unless you are referring to things your contacts might have said to you.

They may have mentioned 9-14 at the upfront presentation, but in the press release (http://animenewsnetwork.com/pressrelease.php?id=245) they sent out with the upfront, they specifically mentioned teens multiple times. Other sources that I can't mention here have mentioned teens as well.

[Happy]

AS just kinda likes getting it, but doesn't exactly advertise it Which is why they don't get in trouble. Also the parental advisory warning things and the fact that Conan comes on at one in the morning.

[Killtacular]

They may have mentioned 9-14 at the upfront presentation, but in the press release they sent out with the upfront, they specifically mentioned teens multiple times. Other sources that I can't mention here have mentioned teens as well.
Ages 13 and 14 are teen years. 9-14 has been specifically mentioned. They do not mention 12-17 specifically.

[Youko Recca]

No shows are ruining the adult vibe, it just seems... wrong... for Adult Swim to be getting ratings from 12-15 year olds (I can see 16 and 17 out of that demo)
So when I watch I help towards AS's guilty pleasure?

[Happy]

So when I watch I help towards AS's guilty pleasure? If you are part of a survey thing then yes.

[William C. Maune]

Ages 13 and 14 are teen years. 9-14 has been specifically mentioned. They do not mention 12-17 specifically.

9-14 was specifically mentioned a total of one time. To me, "teen" seems to indicate 12-17 (thirteen, fourteen, fifteen, sixteen, seventeen) more than a demographic that just includes two teen years. Also, usually the 9-14 demographic is referred to as tween. That's not to say I don't think Toonami also targets 9-14, but 12-17 is part of the target audience as well.

[Anime Freak]

Sorta getting back on topic....Do any of you rating experts happen to know what a 2.5 rating or 613 in millions means?

[Chad Bonin]

As a sidenote... anyone know who 7-11 CN Weeknights targets?

[William C. Maune]

As a sidenote... anyone know who 7-11 CN Weeknights targets?

Generally 6-11.

[Killtacular]

It's 2.5/613,000. 2.5 is the rating number, 613,000 is the number of viewers.

Keep in mind that if that demographic was the only group watching, the overall ratings would technically turn out to be something like 0.5. Teens are the second smallest demographic on CN. Smallest to largest: Kids 2-5, Teens 12-17, Children 6-11, Adults 18-34 (over 35%!).

[livingfruitvirus]

e;f;b matt :mad:

[Killtacular]

e;f;b matt :mad:
:sss:

[Anime Freak]

It's 2.5/613,000. 2.5 is the rating number, 613,000 is the number of viewers.

Keep in mind that if that demographic was the only group watching, the overall ratings would technically turn out to be something like 0.5. Teens are the second smallest demographic on CN. Smallest to largest: Kids 2-5, Teens 12-17, Children 6-11, Adults 18-34 (over 35%!).
Just wondering, but the number of ppl who watched Conan during week 1 and 2 that Swimtorrent posted are those the same ppl in this demographic or was swimtorrent's demographic from 18-34?

[livingfruitvirus]

They were 18-34.

vvvvvvvvvv :anime: Haha. I beat both you guys.

[William C. Maune]

Just wondering, but the number of ppl who watched Conan during week 1 and 2 that Swimtorrent posted are those the same ppl in this demographic or was swimtorrent's demographic from 18-34?

Adult Swim only publicly reports the 18-34 and 18-24 demographics so it was likely one of those two.

(beaten by lfv)

[Killtacular]

Just wondering, but the number of ppl who watched Conan during week 1 and 2 that Swimtorrent posted are those the same ppl in this demographic or was swimtorrent's demographic from 18-34?
Swim Torrent's ratings were for 18-34.

310,000 would translate to about 0.4 for 18-34 ratings. The ratings number looks small but only because the adult percentile is so large.

[Youko Recca]

If you are part of a survey thing then yes.
Oh when they call you on the phone with an offer to do it, make you take a mini survey, you learn you'll get ten dollars and the conversation/mind game is done?...yeah.

[Anime Freak]

Swim Torrent's ratings were for 18-34.

310,000 would translate to about 0.4 for 18-34 ratings. The ratings number looks small but only because the adult percentile is so large.
So then can we technically assume that Case Closed is getting more viewers in the 12-17 demographic than the 18-34 demographic?

[William C. Maune]

So then can we technically assume that Case Closed is getting more viewers in the 12-17 demographic than the 18-34 demographic?

Not really, based on just this data at least, the weeks are too far apart.

[Killtacular]

So then can we technically assume that Case Closed is getting more viewers in the 12-17 demographic than the 18-34 demographic?
No way. We only knew the 18-34 ratings of the first two weeks of Conan, so there's no way to compare. Case Closed might be pushing 400k+ 18-34 viewers now. We'll never know because CN only puts out PRs for animes that do so outstanding that they do better than Futurama and Family Guy.

[Anime Freak]

For anyone who wants to know here's some other rating tidbits for adult swim ending week of 6/27(these are top 30 shows on broadcast+cable tv):

Family Guy: #20 in Adults 18-24 , #7+#11+#20 in people 12-24, #2+#9+#10 in teens 12-17. #20+#29 in kids 9-14 (wtf?)

Futurama: #25+#26 in people 12-24,#7+#19+#21 in teens 12-17, #28 in kids 9-14.

Aqua Teen Hunger Force: #29 in people 12-24(2.1 rating,1071 in millions),#17+#27+#30 in teens 12-17(2.7 rating,675 in millions)

Of note is that only 4 Adult Swim shows made the top 30 list that week, the 3 shows listed above and Case Closed.Just thought i'd note that not a single toonami show was in any of the top 30 shows,also of note is that the only CN shows in the 9-14 demographic are adult swim shows. This might not mean anything at all,but just thought i'd point these things out.

[William C. Maune]

This might not mean anything at all,but just thought i'd point these things out.

You already pointed it out in what I quoted above here, but I'd like to add that, all this really means is that those shows did really really extremely well in those demographics. Considering this is all of cable, etc. and all the channels and timeslots, most shows on television aren't going to make that list.

[MeggieMay]

So is this the article you got the information out of?
http://69.20.6.242/news2004/Jul04/Jul06/5_fri/news4friday.html

[MeggieMay]

Found some more ratings. I marked the Cartoon Network entries to make them show up a bit better (this site won't link, so if you want to see the entire article go to the site and do a search on the date)


http://www.cynopsis.com/
Thursday, July 8, 2004

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of June 28-July 4:
Primetime (000) Total Day (000)
TNT 2431 NICK 6270
USA 2102 CARTOON 1322
NAN 1529 TNT 1215
LIFETIME 1526 LIFETIME 976
TBS 1495 USA 973
CARTOON 1492 TBS 843
FX 1336 FOX NEWS 797
FOX NEWS 1314 ABC FAMILY 709
BET 1257 MTV 695
ABC FAMILY 1049 FX 651
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of June 28-July 4:
Primetime (000) Total Day (000)
USA 890 TNT 516
TNT 864 TBS 480
TBS 754 USA 471
FX 753 NICK 459
BET 714 LIFETIME 453
LIFETIME 630 FX 386
MTV 613 MTV 355
DISCOVERY 587 CARTOON 333
AMC 584 ESPN 333
COMEDY 497 DISCOVERY 296
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes.
Cartoon Network's Adult Swim block, airing M-Th/Sa-Su from 11p-2a, is up in all key demos for the week of 6/28-7/4/04 over last year. Among A18-34, the block's 0.7 rtg is a 40% increase over 2003; A18-24 is also up 29% with a 0.9 rtg. Among key male demos, M18-24 is up by 20%. Cartoon is currently in 86 million homes.

[Samurai Rocko]

Well I'm glad Case Closed is getting good ratings. I'm just surprised it's in the 12-17 demo (My demo actually).

[LightShadow1890]

the wrong demographic? Or maybe i'm exaggerating here. It seems that Conan placed #27 in the top 30 shows for the 12-17 demographic in the week ending 6/27/2004, tied with one airing of ATHF and beat another. I believe its the first action show to be in top 30 list so far in 2004. It seems that its rating was 2.5 (dunno if thats good or bad) and in millions its 613(dunno what that means either). Here's the thing though, isn't this the wrong demographic?!?!? Am I right in assuming that WS might not be too happy with the demographic that Conan is hitting?

Source: Media Life
Yeah, it's the wrong demographic. It's just that they have guns, murders and blood in the show. Don't forget about the image of Rachel washing Conan's back and Conan's nosebleed. ;)

[Beat]

Looks like Conan is reverse Kenshin. Meaning the cancellation of this show won't be too far off.

[Rurouni Kenshin]

Looks like Conan is reverse Kenshin. Meaning the cancellation of this show won't be too far off.
I doubt it, it might get moved liked Yu-Yu Hakusho did.

[KuwabaraTheMan]

Looks like Conan is reverse Kenshin. Meaning the cancellation of this show won't be too far off.
Your making a huge assumption here, Beatdigga. (and you know what happens when you assume...)

We know Conan's ratings for adults were decent for the first two weeks, and that they were on the rise. We have no way of knowing how its ratings are doing now for adults, so there is no need to make such judgments.

[Delthayre]

[QUOTE=KuwabaraTheMan]Your making a huge assumption here, Beatdigga.QUOTE]

Yeah, he does that a lot, virtually as a profession.

[Rurouni Kenshin]

[QUOTE=KuwabaraTheMan]Your making a huge assumption here, Beatdigga.QUOTE]

Yeah, he does that a lot, virtually as a profession.
I know of a few people on this board who do that a lot more than him.

[shoujoaifan]

CC seemed to be doing good then, or at least decent considering it was 12:30. Would of course do better at 12:00 but at least it gets some viewers from ATHF who still feel like watching AS still, they can't find anything else they want to see, or are too lazy to change the channel.

But who knows how drastic the ratings may fall at 1:00. Obviously not as much ratings at 12:00 or 12:30, but since CB was at 1:00 and while old and rerun over and over, it had enough appeal to get a little more ratings than something else would at that time which is why it gets rerun so much late at night (and its one of WS's favs), WHICH is still REALLY low either way. People who are used to watching it may give CC a chance though.

That, and there's the current theory of WS ordering more CC since they're holding 4 episodes back before stopping on a Part 1 of 2 and going into reruns, so who knows if they'll give it a chance at 12:00 and give ATHF a break after they feel they can stop with the constant DVD ads and/or Saturdays.

[Gruntling]

I'm just surprised it's in the 12-17 demo (My demo actually).
I'm not surprised by this fact. Detective Conan is a semi-family show in Japan, so I'd say most viewers are like in the 13 to 15 range. It's not too violent, and there hasn't been any obvious swearing, so a slightly younger audience would probably come to appreciate this show more.

[bigddan11]

I Toonami can get up to the TV PG ratings like some hope they will, then Detective Conan can be moved there to a late Sat showing causing it to get a cecent target demographic, however it has had 5 or 6 TV 14 episodes, meaning it's still better suited for AS overall. I don't expect its cancellation as long as its doing good with any part of the AS Target demo, including those 14-17 rarely mentioned.