James Harvey
10-31-2001, 04:39 PM
DC Comics [via press release] is pleased to announce a rush solicitation for a special, customized edition of BATMAN: THE TEN-CENT ADVENTURE. This edition, available only to retailers ordering 10,000 or more copies (in increments of 1,000 copies), features an overcover with a 3" flap on the front on which retailer information will be printed. All orders for this edition are due November 15. This expenditure is not eligible for co-op.
<img src="http://news.toonzone.net/images/batman10cent.jpg" align="right" vspace="3" hspace="3" border+=1> The BATMAN: THE TEN-CENT ADVENTURE Custom Edition is available to all retailers with accounts in good standing, and may be used as a giveaway through local newspapers or other distribution channels, as an in-store giveaway with purchase, or any number of other ways. This special edition is available at a net cost of $.17 per copy, which covers both the customized overcover and the comic itself.
DC recommends that retailer information on the cover flap include the following text or variations thereof, not to exceed 500 characters (including spaces):
* Free Comic Book Courtesy of (store name or logo)
* Stop by Every Week for New Comics and More (call to action)
* Store address
* Store vicinity (i.e. "at the corner of Luthorville and Otisburg")
* Store hours
* Store phone number
* Store fax number
* Store email and website address
* Special offer (a coupon of some kind)
"We see this special offer as a tremendous promotional opportunity for retailers," says Bob Wayne, DC's VP - Sales & Marketing. "We want to thank Phil Boyle of Coliseum of Comics in Kissimmee, FL, for making the suggestion that got this started."
The cover flap provided by DC Comics will allow Boyle and other retailers planning similar and other promotions to do so without having to insert flyers with their store information into the book themselves. This is a sure fire way to spread the word about comics.
The other three sides of the ‘overcover’ flap will feature advertisements for DC Comics titles including the Bruce Wayne: Murderer? storyline, JLA, and The Dark Knight Strikes Again. DC plans to highlight their upcoming big events.
Batman: The 10 Cent Adventures could turn into a huge seller for DC Comics.
<img src="http://news.toonzone.net/images/batman10cent.jpg" align="right" vspace="3" hspace="3" border+=1> The BATMAN: THE TEN-CENT ADVENTURE Custom Edition is available to all retailers with accounts in good standing, and may be used as a giveaway through local newspapers or other distribution channels, as an in-store giveaway with purchase, or any number of other ways. This special edition is available at a net cost of $.17 per copy, which covers both the customized overcover and the comic itself.
DC recommends that retailer information on the cover flap include the following text or variations thereof, not to exceed 500 characters (including spaces):
* Free Comic Book Courtesy of (store name or logo)
* Stop by Every Week for New Comics and More (call to action)
* Store address
* Store vicinity (i.e. "at the corner of Luthorville and Otisburg")
* Store hours
* Store phone number
* Store fax number
* Store email and website address
* Special offer (a coupon of some kind)
"We see this special offer as a tremendous promotional opportunity for retailers," says Bob Wayne, DC's VP - Sales & Marketing. "We want to thank Phil Boyle of Coliseum of Comics in Kissimmee, FL, for making the suggestion that got this started."
The cover flap provided by DC Comics will allow Boyle and other retailers planning similar and other promotions to do so without having to insert flyers with their store information into the book themselves. This is a sure fire way to spread the word about comics.
The other three sides of the ‘overcover’ flap will feature advertisements for DC Comics titles including the Bruce Wayne: Murderer? storyline, JLA, and The Dark Knight Strikes Again. DC plans to highlight their upcoming big events.
Batman: The 10 Cent Adventures could turn into a huge seller for DC Comics.