Press Release: October Cartoon Network Ratings [Archive]

Vin

10-31-2001, 03:04 PM

Cartoon Network Continues Strong Year, Racks Up Delivery Gains
in All Key Demos in October

Network Also Posts Largest Net Total Day Delivery Increase of Adults
18-34 YTD

Cartoon Network concluded the October 2001 ratings period with
significant gains in all target demographics. The all-animation
network also landed in third place for both total day (1.1, tied with
Lifetime) and prime time (1.7, tied with TNT and ESPN) household ratings among ad-supported cable networks. Delivery of key audiences continued to grow by double digits vs. the same period last year.<table border=1 cellpadding=0 cellspacing=2 width=100%><tr><td rowspan=2>Samurai Jack 
Airdate</td>
<td colspan=2>Households (all ages)</td>
<td colspan=2>Tweens (9-14 years)</td>
<td colspan=2>Kids (6-11 years)</td>
<td colspan=2>Kids (2-11 years)</td>
<td colspan=2>Adults (18-34 years)</td>
</tr>
<tr>
<td>Rating</td>
<td>Delivery</td>
<td>Rating</td>
<td>Delivery</td>
<td>Rating</td>
<td>Delivery</td>
<td>Rating</td>
<td>Delivery</td>
<td>Rating</td>
<td>Delivery</td>
</tr>
<tr>
<td>10/7/01</td>
<td>2.2</td>
<td>1,716,000</td>
<td>3.7</td>
<td>665,000</td>
<td>5.8</td>
<td>1,037,000</td>
<td>5.4</td>
<td>1,568,000</td>
<td>.6</td>
<td>260,000</td>
</tr>
<tr>
<td>10/8/00</td>
<td>1.6</td>
<td>1,067,000</td>
<td>.9</td>
<td>144,000</td>
<td>3.2</td>
<td>507,000</td>
<td>4.3</td>
<td>1,117,000</td>
<td>.5</td>
<td>220,000</td>
</tr>
<tr>
<td>Growth 
(over last year)</td>
<td>+38%</td>
<td>+61%</td>
<td>+311%</td>
<td>+362%</td>
<td>+81%</td>
<td>+105%</td>
<td>+26%</td>
<td>+40%</td>
<td>+20%</td>
<td>+18%</td>
</tr>
</table>

Year to date, Cartoon Network maintains its third-place position in both ratings races, posting a 1.1 total day household rating, equal with last year's performance, and a 1.7 prime time household ratings, off just 6 percent vs. last year. Cartoon Network also earned the largest year-to-date net total day delivery increase (+45 percent, up 54,000) of adults 18-34 (174,000 viewers) among ad-supported cable networks. In addition, Cartoon Network claims the largest year-to-date
net total day delivery increase of any ad-supported cable network
with kids 2-11 (+25 percent, up 133,000 to 672,000 viewers) and kids 6-11 (+32 percent, up 92,000 to 376,000 viewers). October programming highlights include Toonami, the network's weekday action-adventure block, which averaged a 1.9 household rating and delivered 1,512,000 homes, an increase of 19 percent and 38 percent, respectively, vs. the same time period last year. Dragon Ball Z(M-F, 6 p.m.), anchor of the Toonami franchise, scored as October's highest-rated animated program among all cable networks on Tuesday,Oct. 16, with a 3.1 household rating.

Toonami Households Tweens 9-14 Kids 6-11 Kids 2-11 Adults
18-34
October 2001 Rtg. Delivery Rtg. Delivery Rtg. Delivery Rtg. Delivery
Rtg. Delivery
M-F, 5-7 p.m. 1.9 1,512,000 3.7 659,000 3.8 678,000 3.4 979,000 0.7
327,000
'00 Time Period 1.6 1,094,000 2.7 426,000 3.1 491,000 3.0 784,000 0.5

187,000
Growth +19% +38% +37% +55% +23% +38% +13%

+25% +40% +75%

Additional October programming highlights include highest-ever
ratings performances by several of Cartoon Network's newest original series. Samurai Jack earned a 2.2 household rating on Sunday, Oct. 7, at 8
p.m., its highest rating to date. Delivery also set a new record for the series, with 1,716,000 homes tuning in. The same telecast earned

Samurai Jack its highest kids 6-11 (1,037,000) and tweens 9-14
(665,000) deliveries yet. Time Squad earned its highest tweens 9-14 rating and delivery since its premiere on Friday, Oct. 5, at 10 p.m. The program scored a 5.0 rating and delivered 907,000 viewers. And Grim & Evil earned its highest household (2.0), kids 6-11 (4.9), and tweens 9-14 (4.4) ratings to date on Friday, Oct. 5, at 10:30 p.m.

Cartoon Network, currently seen in more than 78 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in
1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network). Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

-30-

RATING PERIODS: 10/01/01 - 10/28/01, 1/1/01 - 10/28/01, 10/22 -
10/28/01
SOURCE: Turner Entertainment Research from Nielsen Media Research
data.
NOTES All ratings based on coverage homes for the network.