Perry White
10-20-2001, 05:16 PM
Cartoon Network's newest programming block, Adult Swim, is heating up the ratings pool with its targeted audience of adults 18-34 and adults 18-49. The three-hour franchise of original animated series charted a 1.2 household rating on Sunday night, its best performance to date since its premiere on Sept. 2, 2001. Adult Swim also earned its highest adult 18-34 (0.7) and adult 18-49 (0.4) ratings to date. While Home Movies (10 p.m.) was the highest-rated show in the block (1.4) among households, Sealab 2021 (11:15 p.m.) and Space Ghost Coast to Coast (11:30 p.m.) both earned 1.0 ratings with adults 18-34, the highest-rated programs with the young adult demographic.
Adult Swim | Households | Adults 18-34 | Adults 18-49 | Tweens 9-14 | Kids 6-11
Sunday, 10/14|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery
10pm-1am, '01 | 1.2 | 964,000 | 0.7 | 347,000 | 0.4 | 428,000 | 1.3 | 241,000 | 2.6 | 472,000
'00 Time Period | 0.8 | 553,000 | 0.3 | 129,000 | 0.2 | 194,000 | 0.7 | 105,000 | 1.7 | 267,000
Growth | +50% | +74% | +133% | +169% | +100% | +121% | +86% | +130% | +53% | +77%
On the tween front, Dragon Ball Z, the Japanese anime' anchor series of Cartoon Network's weekday afternoon action-adventure block, Toonami, scored a 3.0 household rating, charting as the highest-rated animated program on all of cable among households for the week. The series continued its four-week run to date of posting at least four telecasts among the top 50 basic cable ad-supported programs for the week.
Overall, Cartoon Network finished the second week of October with a 1.1 total day household rating, finishing in fourth place (tied with MSNBC and Lifetime) among ad-supported cable networks. In prime time, Cartoon Network scored a 1.7 household rating, landing in fifth place (tied with Lifetime) among ad-supported cable networks. Compared to the same week last year, both total day and prime time household ratings were unchanged, while ratings among key kid demographics grew by double digits across the board.
|||||||||||||Households | Tweens 9-14 | Kids 6-11 | Kids 2-11 | Adults 18-34
TOTAL DAY|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery
10/8-14/01 | 1.1 | 870,000 | 1.5 | 277,000 | 2.2 | 397,000 | 2.4 | 700,000 | 0.4 | 191,000
10/9-15/00 | 1.1 | 720,000 | 1.1 | 168,000 | 2.0 | 320,000 | 2.1 | 562,000 | 0.3 | 125,000
Growth | NC | +21% | +36% | +65% | +10% | +24% | +14% | +25% | +33% | +53%
|||||||||||||Households | Tweens 9-14 | Kids 6-11 | Kids 2-11 | Adults 18-34
PRIME TIME|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.| Delivery
10/8-14/01 | 1.7 | 1,327,000 | 2.7 | 488,000 | 4.2 | 750,000 | 4.5 | 1,320,000 | 0.5 | 249,000
10/9-15/00 | 1.7 | 1,161,000 | 1.8 | 290,000 | 3.5 | 562,000 | 4.0 | 1,050,000 | 0.4 | 154,000
Growth | NC | +14% | +50% | 68% | +20 | +33% | +13% | +26% | +25% | +62%
Cartoon Network, currently seen in 77.7 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world’s largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dexter’s Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable’s highest-rated networks. Cartoon Network’s Web site is located at http://CartoonNetwork.com.
Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
Adult Swim | Households | Adults 18-34 | Adults 18-49 | Tweens 9-14 | Kids 6-11
Sunday, 10/14|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery
10pm-1am, '01 | 1.2 | 964,000 | 0.7 | 347,000 | 0.4 | 428,000 | 1.3 | 241,000 | 2.6 | 472,000
'00 Time Period | 0.8 | 553,000 | 0.3 | 129,000 | 0.2 | 194,000 | 0.7 | 105,000 | 1.7 | 267,000
Growth | +50% | +74% | +133% | +169% | +100% | +121% | +86% | +130% | +53% | +77%
On the tween front, Dragon Ball Z, the Japanese anime' anchor series of Cartoon Network's weekday afternoon action-adventure block, Toonami, scored a 3.0 household rating, charting as the highest-rated animated program on all of cable among households for the week. The series continued its four-week run to date of posting at least four telecasts among the top 50 basic cable ad-supported programs for the week.
Overall, Cartoon Network finished the second week of October with a 1.1 total day household rating, finishing in fourth place (tied with MSNBC and Lifetime) among ad-supported cable networks. In prime time, Cartoon Network scored a 1.7 household rating, landing in fifth place (tied with Lifetime) among ad-supported cable networks. Compared to the same week last year, both total day and prime time household ratings were unchanged, while ratings among key kid demographics grew by double digits across the board.
|||||||||||||Households | Tweens 9-14 | Kids 6-11 | Kids 2-11 | Adults 18-34
TOTAL DAY|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery
10/8-14/01 | 1.1 | 870,000 | 1.5 | 277,000 | 2.2 | 397,000 | 2.4 | 700,000 | 0.4 | 191,000
10/9-15/00 | 1.1 | 720,000 | 1.1 | 168,000 | 2.0 | 320,000 | 2.1 | 562,000 | 0.3 | 125,000
Growth | NC | +21% | +36% | +65% | +10% | +24% | +14% | +25% | +33% | +53%
|||||||||||||Households | Tweens 9-14 | Kids 6-11 | Kids 2-11 | Adults 18-34
PRIME TIME|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.|Delivery|Rtg.| Delivery
10/8-14/01 | 1.7 | 1,327,000 | 2.7 | 488,000 | 4.2 | 750,000 | 4.5 | 1,320,000 | 0.5 | 249,000
10/9-15/00 | 1.7 | 1,161,000 | 1.8 | 290,000 | 3.5 | 562,000 | 4.0 | 1,050,000 | 0.4 | 154,000
Growth | NC | +14% | +50% | 68% | +20 | +33% | +13% | +26% | +25% | +62%
Cartoon Network, currently seen in 77.7 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world’s largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dexter’s Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable’s highest-rated networks. Cartoon Network’s Web site is located at http://CartoonNetwork.com.
Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.