I've seen 2 eps so far(the last 2 aired in March), plus the new theme song that started last month. Ok, so it looks like there's 4 regulars. Yugi with the starfish 'do and gimpy clothes...
this couple-like duo (much like the gymshippers and "Flint the Time Detective's" buddies)- a cute shoulder-length brunette girl and a guy with a crew cut. Then there's this blonde guy who's cheering Yugi in a dog costume and being beaten down by a coed trio of cheerleaders for doing so(2 babes, 1 fat boy?). Possibly Yugi's little yaoi buddy? Yugi's competitor in the episodes I saw (and at least one more as the duel was still going on) looks like a goth/punk version of "The Astounding Mandy" with dilated pupils. He also mentions meeting with a Crystal King sometime before the match at the gaming place, Black Crown. The game is played with dice, the duel monsters resemble ones from CCS and Digimon Adventure
, and victory is achieved after hitting one's opponent's base 3 times. It's up to one's set of duel monsters to prevent that and there are a number of things to help out, such as a whirlpool feature to get closer provided you roll the dice right. Also, Yugi's grandpa(?) made an appearance. He leered at the cheerleaders on the video screen outside the Black Crown, got hit with a soda can for blocking the view... The commercials I've seen with this show include one for McDonalds "Happy Setto" meals which came with 102 Dalmatian toys and cost 400 yen, Bandai's Pikachu-Pichu bubble bath, a Pepsi taste test hosted by a monkey in a blonde wig, and a soft drink commercial with the Simpsons